March 17th, 2009
Dell unveils Adamo
After months of teasers, Dell has finally lifted the veil of secrecy surrounding its Adamo range by officially announcing the first product in Dell’s new luxury line.
Adamo, which comes from Latin, means “fall in love with” and that’s exactly what Dell wants you to do - fall in love with its new luxury rather than Apple’s offerings. Apple has demonstrated that there’s a lot of money at the high-chic end of the market, and now Dell wants in on that.
The problem with chic is that it doesn’t come cheap, and that means that you are paying a premium for an under-powered system. But if it’s style you want, you get it in spades with the Adamo.
Take the system shown in the image above. $1,999 buys you a aluminum shell wrapped around 1.2GHz Intel Core 2 Duo system with 2GB or DDR3 RAM, 128GB SSD and a 13.4″ edge-to-edge 720p glass display (you also get WiFi N, Bluetooth, 2x USB and a USb/eSATA port, DisplayPort and Gigabit Ethernet port). This system comes with 64-bit Vista Home Premium and offers up to 5 hours of battery life. Oh, and it has a backlit keyboard. You could get more power for $2,000, but it’s hard to find anything that’s more stylish.
It seems like Dell put the photocopiers into overdrive, and has even tried to replicate the Apple unboxing experience. To top off the Adamo experience, expect an avalanche of branded accessories, from external hard drives to cabling.
Dell has pretty much every other PC market covered, it’s only logical they enter the high-style end. Question is, is there a market?
Adamo videos –>
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Adrian is a technology journalist and author who has devoted over a decade to helping users get the most from technology. He also runs a popular blog called The PC Doctor. See his full profile and disclosure of his industry affiliations
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