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April 20th, 2009

New Apple ads focus on security, reliability and ease of use, but no mention of price

Posted by Adrian Kingsley-Hughes @ 5:07 am

Categories: Ad industry, Apple

Tags: Security, Advertisement, Ease Of Use, Apple Inc., Adrian Kingsley-Hughes

Apple has released four new ads. These new ads focus on security, reliability and ease of use. What’s not addressed is the issue raised by Microsoft’s “It’s a PC” series of ads … and that’s price.

Here they are …

Apple ads: Do you ...

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Adrian Kingsley-HughesAdrian is a technology journalist and author who has devoted over a decade to helping users get the most from technology. He also runs a popular blog called The PC Doctor. See his full profile and disclosure of his industry affiliations

Want to get in touch? Got a tip? Feel free to drop me a note! I ALWAYS respect anonymity. I'm also on Twitter (@the_pc_doc)

Right to Reply: Should any industry representatives wish to comment on any posts on Hardware 2.0, I will be happy to publish their reply verbatim on this blog.

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  • Talkback
  • Most Recent of 103 Talkback(s)
Your talking Linux, right?
Don't forget that it doesn't cost anything, and it works on most all hardware. How about that it has real 3D animation on the desktop.

You weren't talking about Mac that has none of these are you?... (Read the rest)
Posted by: mjolnar@... Posted on: 04/22/09 You are currently: a Guest | | Terms of Use
Overpriced, as usual.  HypnoToad | 04/20/09
Congrats.....  dave95. | 04/20/09
....  Badgered | 04/20/09
Sigh  wolf_z | 04/20/09
@wolf_z  Axsimulate | 04/20/09
....  Badgered | 04/20/09
Some clarifications  wolf_z | 04/20/09
Open Markets  Harry Bardal | 04/20/09
I'm not going to be nice.  wolf_z | 04/20/09
Weak  Harry Bardal | 04/20/09
Harry says "Thanks to Apple you have a choice"  xuniL_z | 04/20/09
Harry...Harry....Harry...  Wolfie2K3 | 04/21/09
A quick question  stevens.anthony@... | 04/21/09
@stevens.anthony  Axsimulate | 04/22/09
You just don't get it  jaypeg | 04/20/09
I simply find antitrust laws...  wolf_z | 04/20/09
@wolf_z  Axsimulate | 04/20/09
@Axsimulate  Badgered | 04/21/09
Re: Sigh  dave95. | 04/20/09
Sure, why not?  wolf_z | 04/20/09
But But......  dave95. | 04/21/09
G3  levinson | 04/21/09
What?  medezark@... | 04/20/09
@medezark  Axsimulate | 04/20/09
You really should learn your history  wolf_z | 04/20/09
@wolf_z  Axsimulate | 04/20/09
Not quite...  olePigeon | 04/20/09
The bot net  xXSpeedzXx | 04/20/09
Epic Fail.  trance2tec | 04/20/09
Your talking Linux, right?  mjolnar@... | 04/22/09
You're wrong on a couple points...  olePigeon | 04/20/09
RE: New Apple ads focus on security, reliability and ease of use, but no mention of price  Badgered | 04/20/09
Apple Ads...  FJRC | 04/20/09
right mouse button  elllroy | 04/20/09
When someone mentions Apple's one button mouse...  ashdude | 04/20/09
Ease of Use: A Linux Desktop You'll Be Happy With  no_zd_user_name | 04/20/09
Seen the first one this weekend. Failed  No_Ax_to_Grind | 04/20/09
I agree...  Sleeper Service | 04/20/09
Yes Apple is in trouble now. Stop the press!  nizuse | 04/20/09
probably not a response.  lostarchitect | 04/20/09
Yeah just like you said SCO would win eh?  nizuse | 04/20/09
RE: New Apple ads focus on security, reliability and ease of use, but no mention of price  trance2tec | 04/20/09
CrApple sucks  shellcodes_coder | 04/20/09
now here's an intelligent post.  lostarchitect | 04/20/09
Seriously...  Chunkyjames | 04/21/09
RE: New Apple ads focus on security, reliability and ease of use, but no me  DannyO_0x98 | 04/20/09
100% Problem Free  MissingMatter | 04/20/09
If you only care about price then don't buy a computer  Randalllind | 04/20/09
RE: Microsoft's "laptop shoppers" ads  Userama | 04/20/09
Really?  LiquidLearner | 04/20/09
you are right on many counts  lostarchitect | 04/20/09
Bad example perhaps  LiquidLearner | 04/20/09
I think it has more to do with your familiarity with the system...  olePigeon | 04/20/09
yes, there are lots of holier-than-thou's...  lostarchitect | 04/20/09
Probably right  LiquidLearner | 04/20/09
@lostarchitect  Axsimulate | 04/22/09
You put your finger on not putting your finger on it.  Lunatic59 | 04/20/09
Very Tue...  melekali | 04/21/09
You are right...  Randalllind | 04/20/09
MAC: flashing question mark? NEW: a prohibitory sign!  Edesw88 | 04/20/09
Flashing question mark?  msalzberg | 04/20/09
No, it just means it didn't find a bootable system. He needs to...  olePigeon | 04/20/09
Flashing Question Mark means...  olePigeon | 04/20/09
@Edesw88  Axsimulate | 04/22/09
All of that....  Erroneous | 04/20/09
Then why.........?  Userama | 04/20/09
Do you .....  Erroneous | 04/20/09
The missing Apple Ad...  MacCanuck | 04/20/09
It's advertising  LiquidLearner | 04/20/09
Someone Gets It  BrentDeac | 04/21/09
"Or, Apple could take the high road"  xuniL_z | 04/20/09
Really?  ashdude | 04/20/09
That was great!  ashdude | 04/20/09
RE: New Apple ads focus on security, reliability and ease of use, but no mention of price  eBeliBala | 04/20/09
An apology from a Machead  Userama | 04/20/09
Apple needs to be careful  LiquidLearner | 04/20/09
agreed  NStalnecker | 04/20/09
Seems to make sense except..  Tigertank | 04/20/09
yes... and they flaunt while bot net  trance2tec | 04/20/09
Ads within the ads  R_Connelie@... | 04/20/09
Amen to that, brother!  Userama | 04/20/09
The first ad is funny  Randalllind | 04/20/09
The irony is not lost.....  xuniL_z | 04/20/09
RE: New Apple ads focus on security, reliability and ease of use, but no mention of price  shellcodes_coder | 04/20/09
The ads might be amusing to mac users...  custserv@... | 04/21/09
Actually...  Badgered | 04/21/09
About price - Windows is 260% more expensive  Fred Fredrickson | 04/21/09
Actually, no...  Sleeper Service | 04/21/09
Apple adds and users, Patetic (yes, with a capital P) as always...  Soulstorm | 04/21/09
Or a spell checker . . .  twirth5@... | 04/21/09
HA HA HA  Chunkyjames | 04/21/09
Why focus on price?  brad@... | 04/21/09
Since when the hell does Dell sell...  Soulstorm | 04/21/09
It's About Market Share  Bellhop | 04/21/09
RE; BiosHazard  RiggsFolly | 04/21/09
Love the first one, hate the other three (third ad is a lie)  Speednet | 04/21/09
There is no such thing as absolute security  Crash2100 | 04/21/09
RE: New Apple ads focus on security, reliability and ease of use, but no mention of price  ericj_24 | 04/21/09
What's with the prices???  maguilar2k | 04/21/09
You Know, For Several Weeks I DIDN'T Get ZD/Net Daily Digests  drprod@... | 04/21/09
Funny Ads...  melekali | 04/21/09
RE: New Apple ads focus on security, reliability and ease of use, but no me  pgstocker | 04/21/09
RE: New Apple ads focus on security, reliability and ease of use, but no mention of price  dcmorton | 04/21/09

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