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October 30th, 2009

Wii sales take a 43% tumble ... why?

Posted by Adrian Kingsley-Hughes @ 5:33 am

Categories: Entertainment, Gaming, In the news, Industry

Tags: Nintendo Co. Ltd., Nintendo Wii, H1, Sales Strategy, Sales Force Management, Games, Sales, Personal Technology, Adrian Kingsley-Hughes

According to Nintendo, global sales of the once popular Wii games console have slumped 43% during the first half of the fiscal year (H1 ‘10).

Figures released by Nintendo show that in the six months to the end of September 5.7 million Wii consoles were sold, compared to 10.1 million a year ago (H1 ‘09). At the same time, global game sales have fallen by 6%. 76.2m Wii games were sold during H1 ‘10 compared to 81.4 million for H1 ‘09.

Speaking to Japanese newspaper Mainichi Shimbun, Nintendo’s CEO, Satoru Iwata said that “Wii has stalled,” and that “We were unable to continue to release strong software.”

Overall, this is pretty bad news for Nintendo which as seen a 52% drop in net profit during H1 ‘10, down to $721 million. The company has also cut net profit forecasts for the ‘10 fiscal year by 23%, down to $2.5 billion.

So, what’s wrong with the Wii? Saturation might have something to do with it, but I can’t help but feel that the platform needs a hardware refresh. I like the Wii but often wonder how cool it would be if it had the graphics power of an Xbox 360 or PS3 … along with those innovative Wii remotes, the combination would be a killer. As it stands right now, the platform seems dated.

Adrian Kingsley-HughesAdrian is a technology journalist and author who has devoted over a decade to helping users get the most from technology. He also runs a popular blog called The PC Doctor. See his full profile and disclosure of his industry affiliations

Want to get in touch? Got a tip? Feel free to drop me a note! I ALWAYS respect anonymity. I'm also on Twitter (@the_pc_doc)

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  • Talkback
  • Most Recent of 36 Talkback(s)
games is what the wii needs
My 3 boys 7,9,11 all played the Wii a lot even though we have a PS3 and 360 until they finished the games that we had that were fun. We have rented plenty more but they were mostly not even good and ... (Read the rest)
Posted by: fathog21 Posted on: 11/04/09 You are currently: a Guest | | Terms of Use
Can no longer compete  pdskep | 10/30/09
Wii was dated since launch  tikigawd | 10/30/09
RE: Wii sales take a 43% tumble ... why?  vermonter | 10/30/09
Heard of the recession?  riverwolf | 10/30/09
This was covered in the article  glocks out | 10/30/09
The recession didn't seem to affect Nintendo before  tikigawd | 10/30/09
360 sales  fathog21 | 11/04/09
DVD Functionality  safesax2002 | 10/30/09
DVD's spin backwards  Norm_z | 10/30/09
Because the kids find the 360 and PS3 more fun?  Fark | 10/30/09
Because People w/a LIFE Find the Wii More Fun?  drprod@... | 11/02/09
games is what the wii needs  fathog21 | 11/04/09
RE: Wii sales take a 43% tumble ... why?  bobiroc | 10/30/09
Everyone needs to remember . . .  JLHenry | 10/31/09
How true  The_Curmudgeon | 11/01/09
Most Defininately  bobiroc | 11/02/09
Exactly Who the Wii Was Designed For, bobiroc  drprod@... | 11/02/09
Rumor Mill  bobiroc | 11/03/09
They had a great early start  oncall | 10/30/09
typo?  gtvr | 10/30/09
Its the price of games  jscott418 | 10/30/09
Where is the killer game?  ccsolutions | 10/30/09
It's the ECONOMY, Stupid!  mustangj36@... | 10/30/09
RE: Wii sales take a 43% tumble ... why?  paulofaccioli | 10/30/09
RE: Wii sales take a 43% tumble ... why?  thenitewatch@... | 10/30/09
RE: Wii sales take a 43% tumble ... why?  dlefs_15067 | 10/30/09
it's saturation  Linux Geek | 10/30/09
Agreed. Time for Wii 2  T1Oracle | 10/30/09
They have to be careful with that  oncall | 10/30/09
Include a BluRay drive that also plays movies?  plino | 10/30/09
RE: Wii sales take a 43% tumble ... why?  UNSRM | 10/30/09
RE: Wii sales take a 43% tumble ... why?  athynz | 10/30/09
DSi sales?  Robert Crocker | 10/30/09
simple everybody as one even does who denies it  Quebec-french | 10/30/09
Needs HW refresh and better games  Keeping Current | 10/30/09
The Wii hardware was dated..  Komplex | 10/30/09

What do you think?

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