September 22nd, 2007
My first trip to an Apple store ... and I walked out empty handed!
Yesterday I visited my local Apple store for the very first time. I’d gone there with the intention of buying two of the new 16GB iPod touch media players. In the end I walked out empty handed.
OK, to begin with I should probably explain why this was my first trip to an Apple retail store. There are two reasons really. The first is that my local Apple store isn’t really all that local since it’s a good four to five hour round trip, and secondly, what does a guy who spends most of his time on PCs need at the Apple store?
The thing that struck me as different about the Apple store is just how much kit they have out for customers (and potential customers) to play with. I was at the store to look at iPods but even I couldn’t resist having a play with an iMac (that new ultra-thin aluminum keyboard is not only a thing of beauty but it’s a lot more comfortable and ergonomic than it looks) and the Mac Pro is certainly worth a look by anyone looking for an all-in-one video editing solution. If I’d been shopping on the ZDNet company credit card I’d have needed a team of Sherpas to help me carry the boxes to my car (I‘d also probably need a bigger car) but unfortunately I don’t have a company credit card, which is probably a good thing all round. Anyway, I was there to look at iPods.
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Adrian is a technology journalist and author who has devoted over a decade to helping users get the most from technology. He also runs a popular blog called The PC Doctor. See his full profile and disclosure of his industry affiliations
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| 09/22/07
