Hardware 2.0

Climate Counts tells climate-conscious buyers to avoid Apple

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Apple

Non-profit environmental group Climate Counts publishes a report that puts Apple at the bottom of its environmental list. Apple scores 11 out of 100, while IBM, which enjoys the top spot on the list, scores 77. Climate Counts - May 08

Climate Counts goes as far as to attack Apple's "coolness:"

But the range of scores in the sector is notable; those companies at the bottom of the sector may have a different perspective on what it really means to be "cool" than those at the top.

This isn't the first time that an environmental group has criticized Apple. Greenpeace has regularly attacked Apple on its environmental policies. Is this going to stop people buying iPods? I doubt it. Will this encourage Apple to embrace the environment? Hmmm ... Thoughts?

posted by Adrian Kingsley-Hughes
May 9, 2008 @ 2:09 pm

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Climate Counts tells climate-conscious buyers to avoid Apple

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