July 13th, 2009
Mitsubishi to give free Vudu Box with purchase of new TV
Here’s one way around having to offer a networked TV to consumers. From July 16 to August 10, Mitsubishi is giving away a Vudu Box, a device that downloads and plays movies—including 1080p titles—with the purchase of most new Mitsubishi HDTV models. The Vudu unit costs $149 regularly, and the TV manufacturer is also throwing in $50 of download credits to use with the device.
Mitsubishi says the promotion is designed to be a little different than all the TV-and-Blu-ray-player specials that its competitors are offering. But it’s also an interesting strategy to take given the growing number of new networked sets with online services from the likes of Netflix and Amazon Video On Demand. Mitsubishi doesn’t offer these connected TVs yet, but a Vudu Box may be a better alternative at this stage since it offers superior video quality with its HD titles. You could even spend another $79 and get the Vudu wireless kit if you don’t have an Ethernet connection in your home theater.
Is this a gamble that will pay off with consumers? Let us know in the poll below if you’d rather get a Vudu Box or a Blu-ray player with the purchase of a new HDTV.
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Sean Portnoy spent several years as an editor at Computer Shopper magazine, most recently serving as online executive editor. See his full profile and disclosure of his industry affiliations.
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