September 10th, 2009
LED HDTV explosion: Sony, Sharp, LG, JVC introduce new sets
They’re still priced too high to hit the mainstream, but LCD HDTVs with LED backlighting are becoming more and more prevalent. No fewer than four TV makers have just announced new sets using the technology, with a Sharp 32-inch model (the Aquos LC-32LE700UN) priced as low as $1,099.99.
JVC is also trotting out a 32-inch set, though its LT-32WX50 (pictured) will cost “less than $3,000,” no doubt in part because it’s just 6.4mm thin and weighs a mere 12.5 pounds. Sharp unveiled a whole new line of LED HDTVs: Joining the LC-32LE700UN are the 40-inch LC-40LE700UN ($1,699.99), the 46-inch LC-46LE700UN ($2,199.99), and the 52-inch LC-52LE700UN ($2,799.99). These sets are available now, while the JVC is due in November.
While Sharp is pricing its new TVs competitively, LG and Sony are adding wireless features that pump up the cost on their new LEDs. LG’s 55-inch 55LHX and Sony’s 46-inch Bravia KDL-46XBR10 and 52-inch Bravia KDL-52XBR10 transmit up to 1080p HD video signals wirelessly from special media boxes. The 55LJX is also THX Display certified, which means it automatically calibrates for optimal image quality according to THX specifications, while the Sonys feature an Ethernet port so you can tap into Bravia Internet Video content and on-screen widgets. None is cheap: The 46-inch and 52-inch Bravias will cost $4,500 and $5,000, respectively, when available next month, and 55LHX is priced at $4,799 and will be released “soon,” according to LG.
How low will the prices need to go on LED HDTVs before you invest in one? Let us know in the TalkBack section.
Sean Portnoy spent several years as an editor at Computer Shopper magazine, most recently serving as online executive editor. See his full profile and disclosure of his industry affiliations.
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