March 8th, 2009
What recession? HDTV prices rise 10 percent in February
HDTV prices have been falling for as long as anyone can remember, and given the poor state of the economy, there was no reason to believe those prices were going to stop dropping anytime soon. Throw in the fact that the holiday shopping season and the Super Bowl (a.k.a. the other big time to buy a new TV) are behind us, and the fact that consumer electronics Web site Retrevo is reporting that HDTV prices jumped 10 percent in February is pretty remarkable.
Ironically, retailers were apparently so willing to discount sets during December and January to bolster sales and clear inventory that they chose one of the most challenging sales month to bring prices back into control. At the same time, it appears that LCD panel prices are firming up, which makes it harder for manufacturers to pass on the savings on panels to consumers. But with the economy looking like it’s in no hurry to turn itself around, it will be interesting to see just how long TV makers and retailers can hold the line on current prices without seeing sales dry up.
Those of you in the market for a new set (or who are always checking out TV prices): Have you noticed rising prices? If so, has it deterred you from making a purchase or changed your mind on which TV you’re going to buy? Let us know in the TalkBack section.
Sean Portnoy spent several years as an editor at Computer Shopper magazine, most recently serving as online executive editor. See his full profile and disclosure of his industry affiliations.
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