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February 17th, 2009

Social obituaries: insensitive idiot or perpetual entrepreneur?

Posted by Zack Whittaker @ 12:57 pm

Categories: Breaking news, Gratuitous rant, Social networking, University, Web 2.0

Tags: Phone, Monster, Friend, Telecom & Utilities, Entrepreneurship, Management, Zack Whittaker

I saw this post which my friend and colleague Jennifer Leggio wrote a few moments ago, and as soon as I saw it, my blood boiled with rage.

In a nutshell, the guy who created Monster.com set up an obituary alert “social network” which allows you to be notified when someone you select dies. She writes:

“Turns out that Jeff Taylor, the founder behind Monster.com, has started up a site called Tributes.com, at which consumers can stay informed 24/7 and connected with “accurate obit alerts” for any town in the US, alumni, family name, or military unit.”

“Not sure I can imagine myself sitting down and listing out all the deaths I’d like to know about. I also can’t imagine the heart racing that would occur when I got such an email alert.”

Let’s get something straight here, and I’m venting from personal experience here. One of our close friends died in the August just passed, and I found out via a phone call at 2am only a few hours before I was due to sit an exam. I was shocked and confounded with grief. I then spent the best part of 4 hours ringing everyone in my phone book who were mutual friends telling them of the news, spreading it as far wide as Australia and Alaska.

I missed one person, and he found out from the tribute messages on Facebook. He was mortified, and I don’t blame him for one minute.

The idea of an online obituary website is something special; letting the news of a loved one pass is done this way sensitively and respectful, but only after you’ve initially spoken to the person face-to-face. Setting up alerts for someone before they die is mindbogglingly atrocious.

Why would anyone in their right mind do this?

The reason I’m writing this is as a friend pointed out, these sorts of sensitive issues affect the younger generation in a different way. Older people do read the obituaries in newspapers to see if and when their friends and acquaintances have passed, but for us younger people, it’s more of a shock when a friend dies.

Still, let me know what you think either privately in an email or in the comments.

Zack Whittaker, the youngest in the ZDNet network, is a British student at the University of Kent, Canterbury, where he studies BA (Hons) Criminology and Social Policy. His insight into the next-generation is unique and first-hand, sharing his knowledge of the here and now but more so what's next and how to get there.

You can read his public biography and his work disclosures of his current and past industry affiliations.

Fire off an email if you feel like sharing a story or insight, or leave a voicemail. You can also follow him on Twitter to keep up to date with his ramblings.

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