January 4th, 2007
Now here's an idea: Vonage video ads tied to YouTube posts
I'm not pulling this one out of the ether. Or the Ethernet.
The idea is actually hinted at by Matt Wasserlauf, who is CEO of online video ad network Broadband Enterprises. Matt tells Mediaweek's Mike Shields that "such inventory (referring to ad availabilities) is ideal for less content-phobic direct-marketing brands 'that are used to late-night TV, from Vonage to Ginsu knives.' "
Here's how this might work. Now that Google owns YouTube, Google's famed algorithmic powers could be unleashed on Vonage's behalf to locate keywords in YouTube posts. Then you would click on such posts, and a Vonage ad would come up before the clip plays. Kind of an interstitial.
Sounds maybe a bit intrusive, but then Vonage ads are everywhere online, and Google is an ad machine. More I think about it, makes sense.
Russell Shaw is an enterprise computing journalist, analyst and author based in Portland, Oregon. See his full profile and disclosure of his industry affiliations.
