May 25th, 2007
Lucasfilm announces online video tools for usergen mash-ups
I am talking about Lucasfilm, as in George Lucas, as in Star Wars.
Television trade pub TVWeek notes today that Lucasfilm has partnered with Eyespot, a company providing online video tools that users can use to create the so-called mash-ups. The tools have just gone up on the revamped Starwars.com Web site.
This was announced today at Lucasfilm’s “Star Wars” Celebration IV — its 30th anniversary conference being held Memorial Day weekend in Los Angeles .
The secret sauce here is Eyespot’s browser-based, drag and drop editing application that allows fans to fiddle around with Lucasfilm-copyrighted media and create those mash-ups without the need for additional software.
TV Week notes that Lucasfilm is following the precadent of the SciFi Channel in providing users with an online library of copyrighted video clips, sound and visual effects so they can create their own fan films.
Russell Shaw is an enterprise computing journalist, analyst and author based in Portland, Oregon. See his full profile and disclosure of his industry affiliations.
