July 16th, 2007
Sun sets on SunRocket
SunRocket, an innovative VoIP service that claimed 200,000 subscribers, announced today that it is closing for good this evening.
As of now, the site’s up but as if that tells us something. Could stay up for months as a frozen moment in time.
Yet meanwhile:
Om notes that this morning, Sonya Jefferson, then Director of Routing and Carrier Services for SunRocket sent out this memo:
Unfortunately this email contains very bad news. We have just been informed that any and all last ditch efforts to keep operations running as well as a potential sale of the company have not gone through and that SunRocket will cease operations at COB today. As such, today is my last day and everyone else you may have worked with at SunRocket. … Regarding outstanding and future invoices: Sherwood Partners out of Palo Alto will be handling the close down of all invoices, current and outstanding.
This closure is just another example of the nearly insurmountable odds that single-service, pure-play VoIP providers face when competing for business against triple-and quadruple-play Internet broadband competitors.
For SunRocket customers, there are more pressing matters at hand.
Where will you go?
Russell Shaw is an enterprise computing journalist, analyst and author based in Portland, Oregon. See his full profile and disclosure of his industry affiliations.
