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April 18th, 2005

What Adobe buying Macromedia *could* mean for VoIP

Posted by Russell Shaw @ 9:54 am

Categories: General, News, Research, Software

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As we report today, desktop publisher Adobe Systems is buying multimedia platforms and software developer Macromedia for $3.4 billion.

I believe this combination could have interesting potential for the development of VoIP applications.

"Why," you ask.

Well, I am thinking about Macromedia Breeze,an online meetings tool that offers VoIP audio and video broadcast options.

Now what if Breeze were integrated with some of Adobe’s sophisticated video authoring and editing tools, such as Adobe Premiere?

Or, equally as interesting, what about some sort of integration of Breeze with future versions of the content authorship and design metatool Adobe Creative Suite?  

You could have all sorts of rich media applications playing within VoIP videoconferencing.

Not that this wouldn’t happen through other partnerships,but the point is, that once this merger goes down, all this expertise will be under one roof. That is,if these two companies play their cards right and seamlessly integrate.

What type of VoIP-related platform, application, UI, yada, yada, would you like to see a combined Adobe-Macromedia come up with? TalkBack to us.

Russell Shaw is an enterprise computing journalist, analyst and author based in Portland, Oregon. See his full profile and disclosure of his industry affiliations.

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