March 3rd, 2007
Should Google be trusted?
When Google speaks the world listens, and believes, the media in particular.
Is that a good thing? Generally not, especially when billions of dollars of others’ property is at stake.
In the past two days alone, Google speak has succeeded in much more than dampening media criticism. It’s deft media handling has resulted in media coverage that is not only favorable to Google, it often reiterates the Google public facing position, verbatim, with added personal and glowing stamps of media approval.
Beware, as I have oft said Google’s secret weapon is a four letter word (SPIN), and it is a dangerous one.
I continue to cut through the Google spin machine hype at this Digital Markets Blog.
Yesterday, I put forth Google Apps: Gmail SLA jury still out, countering the Google press position that all is well and good in the Google Cloud.
Two days ago, I underscored Why Google click fraud is NOT 0.02%, refuting the Google press position that Click Fraud is not really impacting Google advertisers.
Want more REAL Google debate?:
GOOGLE DUE FOR A FALL? DONNA BOGATIN DEBATES DANNY SULLIVAN
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