March 4th, 2007
Google taps guerrilla marketing for Google Checkout
Do you know that Google has a "new service that makes online shopping faster, more convenient and more secure," and it is called Google Checkout?
Google is trying its damndest to make sure you do!
Readers of this Digital Markets Blog know that I have been chronicling Google's every Checkout move, both the publicly touted ones and the under the media radar Google guerrilla marketing ones.
In my most recent report last week, "Google SERP favors Google Checkout," I put forth a subtle, but powerful, Google initiative to exploit its top tier Google real estate in an effort to drive Google searchers to Google AdWords buyers that have agreed to offer Google Checkout to their customers.
I have even shared my encounters with a lonely Google Checkout guy at recent New York City technology conferences in "Google Checkout: Small retail footprint at retail’s big show":
On my way out of the convention center, I noticed a cute little Google Checkout “cart” manned by a sole Googler. The cart included a computer to demo the “checkout process.” The Googler was making a valiant effort to flag down exiting attendees for a look.
I recall both the cart and the Googler from the NRF’s Shop.org ecommerce conference last October. At Shop.org, I attempted to take the Googler up on his offer, but he was unable to login to the system.
Google is now seeking to exploit its "bottom" tier Google real estate in the hopes of garnering any additional traction for Google Checkout it can.
Google appends a Google Checkout promo to its fine print Google copyright notice!
WILL IT MAKE A DIFFERENCE?
TAKE THE POLL: WILL GOOGLE DIVERSIFICATION PAY OFF IN 2007?
