March 18th, 2007
Local Advertising takes $39 billion starring role
The Kelsey Group is promising “fireworks” at their “Drilling Down on Local” conference set for next week in Santa Clara, and I will have a front row seat!
Kelsey previews the keynoters and the lineup:
Hilary Schneider, EVP of Local Markets & Commerce, Yahoo!
Steven Aldrich, VP, Strategy and Innovation, Small Business Division, Intuit
Peter Horan, President, IAC Media and Advertising, IAC
Nick Grouf, Cofounder, Chairman and CEO, Spot Runner
Ralph Kunz, Vice President of Multimedia Experiences, Nokia
Sanjeev Agrawal, Tellme, who we’ll quiz about the new acquisition by Microsoft.
The Heavy Hitter panel, where top decision makers in every local sphere discuss what’s real, what’s important, and what’s hype. We’ve got Jacob Aqrauo, who runs classifieds for eBay, Gordon Henry from YellowBook, Chris Jennewein from The San Diego Union Tribune, Chris LaSala from Google and Michael Mathieu from Freedom Interactive.
Safa Rashtchy and Piper Jaffray’s new report, “The User Revolution: The New Advertising Ecosystem and the Rise of the Internet as a Mass Medium.”
Stay tuned to this Digital Markets Blog for reports on all the Local Fireworks!
For now, read up on Local Advertising challenges and opportunities:
When will Google Local reap $39 billion local ad sales opportunity?
Should Google really buy Intuit?
CitySearch bails out InsiderPages: What’s the deal?
Spot Runner vs. Google: Let the TV advertising battle begin!
Google QuickBooks 2007: Death of Yellow Pages, local newspapers?
