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April 6th, 2007

Google's NOT SO virtuous circle

Posted by Donna Bogatin @ 11:25 am

Categories: Advertising, Click Fraud, Copyright, Google, Government, Legal, Search, Search Advertising

Tags:

Eric Goldman “snarkily” declares “pro se lawyers aren't bringing honor to themselves or our profession,” pro se lawyers who are also AdWords buyers AND SUING GOOGLE over click fraud that is!

BUT, what about esquire Goldman? Goldman may or may not be a purchaser of Google AdWords, but he most definitely is a Google AdSense “partner.”

As a matter of fact, HIS Technology & Marketing Law blog which congratulates Google for a “nice win” in a post entitled “Google AdWords contract upheld (again): Feldman v. Google” is accompanied by a Google AdWords ad served by the Google AdSense network, for which Goldman gets an undisclosed portion of Google revenues booked from the Google AdWords advertiser, which just so not coincidentally happens to BE Google!

Talk about conflict of interests!

In coming to the mighty defense of all mighty Google, Goldman earns Googley dollars, or cents, for hawking “Google Ads For Your Site”: displaying a Google self-dealing AdWords ad promoting Google AdSense: “Enhance your users’ experience and earn money with Google AdSense.”

Of course, Google will not tell you HOW MUCH money you will earn, despite Goldman’s not guaranteed assertion that AdWords contract terms “aren't substantively unconscionable.”

How much COULD Google be bidding against itself in its own AdWords "blind" auction to display its own ads in its own AdSense network?

Moreover, couldn’t such self-dealing be considered “substantively unconscionable” itself?

Goldman seems to be celebrating, perhaps along with advertising partner Google, that the multi-billion dollar seller of AdWords is now entitled with impunity to “cut the economic heart out of (any future) click fraud claim.”

RIGHT, just like the Google $1.65 billion acquisition of YouTube is in the $1 billion copyright infringement free and clear!

SEE: YouTube: Why Google is running scared

ALSO: Google blurs line between advertising and content, again and Google clients ‘frustrated’ by unprofitable AdWords buys and Google (will be) a monopoly and Does Google SEO success ’suck’?

Donna Bogatin has been probing the business heart of the Internet for more than ten years. Don't miss a single post. Subscribe via Email or RSS. Got news? Send Donna your pitch. Find out more at Donna's Website: InsiderChatter.com. For disclosures on Donna's industry affiliations, click here.
  • Talkback
  • Most Recent of 2 Talkback(s)
The umpire yells HBP, batter take the base.
And the batter in this case, cooling keeps his head and refrains from charging the mound for being hit by the pitch.

In other words, Ms Bogatin, once again you only inflame the other side attem... (Read the rest)
Posted by: WinnebagoBoy Posted on: 04/08/07 You are currently: a Guest | | Terms of Use
Conflict Of Interests?  AnonymousBugMeNotUser | 04/06/07
The umpire yells HBP, batter take the base.  WinnebagoBoy | 04/08/07

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