June 16th, 2006
Nielsen to track digital consumer with 'Anytime Anywhere' media measurement
Nielsen Media Research aims to measure “time-shifted and place-shifted” television viewing through integrated, all-electronic ratings for television regardless of the platform on which it is viewed.
Nielsen announced an ambitious “Anytime Anywhere Media Measurement” (A2/M2) five year initiative to develop and deploy technology for capturing the new ways consumers are watching television:
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Measurement of online streaming video as well as the addition of Internet measurement in Nielsen’s People Meter samples
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Addition of Out-of-Home measurement in Nielsen’s People Meter samples
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Development of new meters to measure video viewed on portable media devices
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Creation of new research for measuring viewer "engagement" in TV programming
Nielsen’s strategy comes at the heels of a contentious TV upfront advertising selling season with ABC sales executive Mike Shaw labeling media agencies as “unfair” and “unjust” for using “live-only” Nielsen viewing data.
For more discussion see: DVRs impacting TV upfronts and Digital inroads at upfronts and Profiling the On-Demand Media Consumer
Donna Bogatin has been probing the business heart of the Internet for more than ten years. Don't miss a single post. Subscribe via Email or RSS. Got news? Send Donna your pitch. Find out more at Donna's Website: InsiderChatter.com. For disclosures on Donna's industry affiliations, click here.
