May 11th, 2007
MySpace polices video copyright: Where is Google YouTube?
MySpace is the world's leading lifestyle portal, as it not so modestly describes itself; The lifestyle portal is owned by an "old" media company, News Corp.
YouTube is the premier entertainment destination to watch and share videos worldwide, as it not so modestly describes itself; The entertainment destination is owned by a "new" technology company, Google.
Why then is it not Google's YouTube, but News Corp's MySpace that is taking the copyright protection technology lead by touting it is the first Internet company to launch sophisticated content protection features, such as a new "Take Down Stay Down" service.
Michael Angus, EVP and General Counsel for News Corp.'s MySpace:
We have created this new feature to solve a problem that has long frustrated copyright holders and presented technical challenges to service providers – how to prevent copyrighted content from being re-posted by the same or a different user after it has been taken down by the copyright owner. MySpace is pleased to be the first website to implement a more effective solution to this challenging problem. This is a ground-breaking and unprecedented benefit for copyright owners that re-enforces MySpace's position as the leader in copyright protection on the internet.
The new Take Down Stay Down integrates into MySpace's existing "suite" of copyright protection tools, according to MySpace:
- Audio filtering, which screens audio files uploaded by users to hinder any unauthorized music uploads and is offered free to all music copyright owners.
- Video filtering, which screens video files uploaded by users to hinder any unauthorized video uploads. MySpace's launch of video filtering earlier this year made MySpace the largest web video site to offer free video filtering to copyright owners.
- Content Take Down Tool, which is an automated tool that makes it easier and more efficient for copyright owners to request removal of any user-posted content they claim is unauthorized.
MySpace is taking deliberate steps to proactively police unauthorized copyright video at MySpace.
Where is Google YouTube? The purported YouTube "Claim Your Content" has been most recently described by Google CEO Eric Schmidt as scant more than a quicker way to process DMCA takedown requests.
All is mere Google YouTube conjecture, nevertheless, as "motivations," "definitions" and "timetables" put forth for prospective copyright tools have repeatedly changed and nothing has materialized.
Google's YouTube DMCA fueled, copyright content owners be damned philosophy and operations are NOT tenable, as I analyzed earlier today in: Google at Risk: YouTube class action lawsuit changes DMCA copyright game
