June 19th, 2006
Clear Channel Radio 'blinks': New 1 second micro-ad radio spots tested
While Eric Schmidt, Google CEO, is musing about the day when in-car radio ads will speak personally to him about his needs, Clear Channel Radio is testing new radio micro-ad formats to “reach the consumer with touch points that are new and surprising.”
One second “blink” radio demo spots are being tested by Clear Channel’s Creative Services Group, according to reports in AdAge:
The group created a demo Blink for BMW’s Mini Cooper with a horn honking and man’s voice saying "Mini," and placed it before miniaturized news reports..crafted a demonstration spot using the McDonald’s jingle, minus the "I’m lovin’ it" language, and placed it between one hip-hop song and another.
Donna Bogatin has been probing the business heart of the Internet for more than ten years. Don't miss a single post. Subscribe via Email or RSS. Got news? Send Donna your pitch. Find out more at Donna's Website: InsiderChatter.com. For disclosures on Donna's industry affiliations, click here.
