May 23rd, 2007
Google cracks advertising code, big time
Remember life before Google? When GOOD ads meant NO ads?
The world was not as rich in those days, as the Google team does not cease to remind us.
What have Brin, Page and Schmidt bestowed upon the world to make it a better place?
FIRST: Google AdWords, “Relevant advertising can be as useful as search results or other forms of content.”
NEXT: Google AdSense, “Advertising can enhance the experience for visitors to a publisher’s website.”
THEN: Google YouTube Videos: “Video Ads must be thought of as content, clever advertisers give YouTubers commercials for content.”
NOW: Google AdSense for Video: ”Users want ads to enhance their video watching experience, in-stream ads in video will add value to publishers’ video content and help to deepen engagement with users watching the videos.”
Why is the Google founding team so keen on spreading the advertising by Google gospel? Because it is a new found religion for them!
YES, as I underscored last week upon the announcement of Google Universal Search, Brin and Page are Google Inc. converts to advertising worship.
SEE: Why Google Search will NOT rule the Universe!:
It could be argued from the consumer point of view that the better the search engine is, the fewer advertisements will be needed for the consumer to find what they want. This of course erodes the advertising supported business model of the existing search engines. We believe the issue of advertising causes enough mixed incentives that it is crucial to have a competitive search engine that is transparent and in the academic realm.
What a difference a decade and billions of dollars worth of GOOG makes?
“Innocent” academics no more, Google is purely in the commerical realm and founders Brin and Page NOW argue from the consumer point of view that the more search ads the better for consumers to find what they want.
One BIG Google caveat, of course, consumers ONLY want Googley ads!
ALSO: How Microsoft beats Google in ad agency battle
