August 3rd, 2006
Google AdSense for Radio, 'XM in your car': personalized radio ads?
Last June, Google CEO Eric Schmidt mused publicly about future in-car radio ads addressing him personally about his needs.
In “Google targets GPS-based in-car personalized advertising,” I presented Schmidt’s scenario:
Eric Schmidt, Google CEO, believes that when he is listening to the radio in his car, radio ads should personally address him about his needs. For example, while driving past a clothing store, a radio ad should remind Eric that he needs a pair of pants and instruct him to turn left at the upcoming clothing store.
Schmidt shared his vision for GPS location-based delivery of highly targeted and personalized advertising via in-car radios at a luncheon with a group of publishing executives in New York City.
Google has announced “XM Satellite Radio and Google Deliver Targeted Advertising to Satellite Radio Listeners”:
Google…agreement with XM Satellite Radio…to introduce and make available commercial advertising inventory on XM’s non-music channels to Google’s extensive advertising base through its dMarc media network. As part of the deal, Google advertisers will now have a simple, automated way to reach XM’s millions of subscribers nationwide and XM will have access to Google’s large and small advertisers to offer relevant, targeted messages to their subscribers.
XM Satellite Radio describes "XM in Your New Car," a in-car distribution network:
XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Toyota, Hyundai, Nissan and Porsche, is available in more than 130 different vehicle models for 2006.
Google CEO Eric Schmidt may soon be able to buy his pair of pants!
