September 19th, 2006
Yahoo Finance leads to Ads by Google: Yahoo financial ads down
While Yahoo signals a "little bit of weakness in the last few weeks" in financial services advertising, it is directing Yahoo Finance traffic to Web pages monetized by Google ads. Yes, there are less than six degrees of separation on the Web between arch competitive rivals Google and Yahoo.
The Yahoo Finance vertical presents featured Reuters news stories which run "Ads by Google" not "Sponsored Links by Yahoo and Overture Services."
Google is a fan of competitive collaboration; It is not a smart move, however, for Yahoo to be sending Google more AdSense business at the expense of its own ad sales.
See "Google CEO likes AOL, eBay, Apple, Sun but not Microsoft, Yahoo"
UPDATE SEE: Google AdWords: soon over-priced with poor ROI
Donna Bogatin has been probing the business heart of the Internet for more than ten years. Don't miss a single post. Subscribe via Email or RSS. Got news? Send Donna your pitch. Find out more at Donna's Website: InsiderChatter.com. For disclosures on Donna's industry affiliations, click here.
