June 6th, 2006
MySpace homepage nearing $1 million daily ad price tag
Friendship doesn’t come cheap at MySpace: the daily advertising value of its home page is close to 1 million 
dollars, according to AdAge reports.
For MySpace, its homepage is its most valuable advertising real estate, given the uncontrolled content posted at the sites individual member profile pages. Julian Smith, Jupiter Research said:
There has always been the question of monetisation at MySpace as advertising beyond the homepage is limited, as reported in the Guardian.
MySpace is trying to reposition its inside pages, however, to appeal to advertiser interest in reaching “real” young people. MySpace Marketing VP Shawn Gold said in an interview with AdAge:
Individual pages identify products. Millions of people are defining what they are there, and for young people especially, getting feedback and evolving themselves. Any criticism we get of MySpace is usually about the individual pages being unwieldy or having too much going on on them. But if you have a problem with MySpace pages, go visit a teenager’s room and you’ll see the same thing.
For advertisers, it’s the potential for a level of intimacy that they could never have dreamed of 20 years ago. Brands are going to people and becoming their friends. Entertainment marketers get that and are there on MySpace, but any brand that operates on an entertainment platform could do the same.
UPDATE: see my MySpace suiting up and becoming too commercial?
Would you want a brand as your friend? Join the conversation: “Talk Back” below to share your thoughts.
