January 24th, 2007

Are Google and Digg democracies?

Posted by Donna Bogatin @ 2:34 pm

Categories: Amateur Content, Culture, Digg, Google, Marketing, Search, Search Advertising, Self-Promotion, Social Media, Social Networking, User-Generated Content, Web 2.0

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Are Google and Digg democracies?

Google claims “democracy on the Web works,” touting its “breakthrough technique called PageRank.” Millions of marketing dollars are undoubtedly spent annually to “influence” the Google search engine democracy however (see “Google search PageRank excludes relevant Websites”). 

Digg claims to be a “digital media democracy,” touting it’s “all about user powered content.” Millions of marketing man-hours are undoubtedly spent annually to “influence” the Digg user-driven social content democracy however (see “Digg democracy: Can algorithms trump human nature?”).

Are Google and Digg Web democracies or Internet marketing vehicles? 

WHAT DO YOU THINK?

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