February 2nd, 2007

Yahoo Super Bowl touchdown: $100,000 can of Pepsi

Posted by Donna Bogatin @ 9:27 am

Categories: Advertising, Amateur Content, Culture, Marketing, Media, Self-Promotion, Social Media, Television, User-Generated Content, Yahoo

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Looking for a high-stakes, legal Super Bowl gamble? How about a $100,000 prize with no entry fee required? 

Diet Pepsi, “The official soft drink of the NFL,” is also putting on the “Pepsi Super Bowl XLI Halftime Show.” 

“Millions will watch, one fan will win,” Pepsi declares. What will the one super lucky fan win? The Pepsi Super Can, a $100,000 value jewel-encrusted can of Pepsi!

"Enter for your chance to win the one of a kind Pepsi Super Can valued at  $100,000. It’s crafted from sterling silver, studded with diamonds, rubies and sapphires. The winner will also receive Super Bowl tickets for life." 

The contest is an integrated Web to TV campaign. Yahoo is the Internet infrastructure partner. How does it work?

1) Enter sweepstakes online,

2) Receive eight-digit contestant entry code via email

3) Watch the Pepsi Super Bowl halftime show to see the winning code revealed. 

Yahoo account required to access sweepstakes entry: Yahoo Super Bowl touchdown!

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ALSO: Super Bowl 2007 user generated TV commercial winner to be announced Feb 2 and “Super Bowl 2007: Social media kickoff”