June 8th, 2006
Google targets Interactive TV for ad auction model
As I outline in my “Google developing social and interactive televison applications for ‘mass personalization’” post, Google Research has tested four applications for personalizing broadcast content and making it more interactive and social:
-
Personalized content layers
-
Ad hoc social peer communities
-
Real-time popularity ratings
-
Virtual media library services, or TV-based bookmarks
At the same time, Google has posted a job notice for a Product Manager to execute “strategies that enhance the user’s experience when watching television and using Google’s search and advertising technologies.” Below are the specs for the Google Interactive TV position.
Product Manager - Interactive TV - Mountain View
As Product Manager, you will provide leadership on product vision and execution strategies that enhance the user’s experience when watching television and using Google’s search and advertising technologies. This is a leadership role that combines entrepreneurship, strategy formulation, product development, project management and communication with internal and external audiences. You will identify key market trends that are shaping user behaviour when watching Television. These include, but are not limited to, the intersection of internet and television technologies, video-on-demand, personal video recorders and emergence of next generation set-top-boxes with IP connectivity. You will then identify areas where the use of Google’s search and advertising technology can enhance the user’s experience and define appropriate products to deliver user benefits. You will work with UI designers and software engineers to conceptualize and develop these features. You will also manage a cross-functional team of engineering, marketing, sales, legal, finance and support functions to launch these products successfully into the marketplace. You will be responsible for driving this team to successfully accomplish product and business milestones. You will act as the internal and external spokesperson for these products and be responsible for its overall success. As part of this role, you may also be required to interact with strategic partners in the telecom and cable segments around the world. As part of these interactions, you will be required to present product and business strategy to senior executives at these companies and work with them to deploy products in their network.
Requirements:
-
Degree in a CS field is desired. (MSCS, or PhD CS is a plus).
-
Product design or product management experience
-
Experience developing and/or marketing internet products and technologies.
-
Experience developing/launching products in one or more of the following areas: interactive TV, set-top-boxes, personal video recorders, video-on-demand, IP TV or cable TV technologies.
-
Demonstrated experience in gathering design requirements into a product vision.
-
Demonstrated ability to work with a team to rapidly produce prototypes and iterations.
When will Google launch a transformative product beyond its current core search? Join the conversation: "Talk Back" below to share your projections.
See also my: "Google vs. Microsoft in Interactive TV Advertising Race" and UPDATE "Microsoft TV Enters IPTV Market in France with ‘Next Generation Digital Television’ Software Platform"
