July 20th, 2006
Google AdSense for Radio soon, Google Health not yet
Google was asked about the integration of its dMarc Brodcasting acquisition during its Second Quarter 2006 Earnings Conference Call today.
I have been tracking Google’s goal to "extend targeted, measurable advertising to the broadcast space" since Google CEO Eric Schmidt put forth his vision for GPS-based in-car personalized advertising last month.
SEE: New Google Audio Ads: pay for placement set pricing, not auction?
Google indicated that a new "AdSense for Radio" product would be introduced in about three months.
Google was also asked if a new Google Healthcare vertical is on the way.
Google referenced the Google Co-op Health page and indicated Google is exploring ways to improve the quality of health search.
Donna Bogatin has been probing the business heart of the Internet for more than ten years. Don't miss a single post. Subscribe via Email or RSS. Got news? Send Donna your pitch. Find out more at Donna's Website: InsiderChatter.com. For disclosures on Donna's industry affiliations, click here.
