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January 6th, 2008

Gates' last CES keynote: Long on sales claims, short on futures

Posted by Mary Jo Foley @ 8:15 pm

Categories: CES 2008, Corporate strategy, Fiji, Research, Web 2.0, Windows 7, Windows Live, Windows Mobile, Windows XP, Xbox, Xbox Live, Zune

Tags: Consumer Electronics Show, Bill Gates, Microsoft Corp., Gate, Microsoft Windows, Sales Strategy, Game Players, Operating Systems, Sales Force Management, Tools & Techniques

In Focus » See more posts on: CES

For the past ten years, the best part of Microsoft Chairman Bill Gates’ Consumer Electronics Show keynotes, to me, have been the futuristic look-aheads.

tes’ last CES keynote: Long on sales claims, short on futuresI haven’t been as  wowed by the partnership deals set to kick in over the next year or so. Nor the new PCs, devices, software (and, as of late, services) that have just started to ship or will in a matter of months. But I always looked forward to the way-out there, long-term, pie-in-the-sky computing scenarios that made audiences oooh and aaah.

At this year’s keynote — which will be Gates’ last (at least for the foreseeable future) — there were not many hints about Microsoft’s view of the coming digital decade. Instead, the focus was on sales tallies for Windows Vista (100 million retail copies sold); Xbox Live members (10 million); Xbox 360 gaming consoles (17.7 million sold to date); Windows Live users (420 million worldwide) and MediaRoom IPTV setboxes installed (1 million).

In part, the de-emphasis on what Microsoft envisions for the longer term may have been intentional. Microsoft may have wanted to give Gates a chance to bask in the glow of keynotes of years past. Or perhaps it’s a sign of the new Microsoft: One where discussions of futures are going to be severely curtailed.

The only truly futuristic technology that Gates showed during his hour-plus CES appearance was a piece of visual-recognition software under development by Microsoft Research that, some day, may be integrated into cell phones and other devices. Gates pointed a black-box mock-up device at faces and the software instantly recognized and identified them, providing all kinds of related information (like how much money they owe you). Point the device at a theater and it provided the theater name, address and a list of movies playing. Gates showed a slick, 3D interactive interface that would act as the central focal point for all of the visual data stored on a device, organizing it into browseable categories.

I was hoping Gates would pull a Steve Jobs and say at the very end of his remarks, “We have one more thing…” and show off Windows Live “Horizon” or a sneak peek of Windows Mobile 7, or the “Pink and Purple” project’s Zune phone, or — heck, even just a glimpse of “Fiji.”

But nope. That was all, folks.

What did you think of Gates’ last CES hurrah?

Mary Jo FoleyMary Jo has covered the tech industry for more than 20 years. Don't miss a single post. Subscribe via Email or RSS. You can also follow Mary Jo on Twitter.

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Related Discussions on TechRepublic

Did you know you can take part in these discussions with your ZDNet membership?

  • Talkback
  • Most Recent of 11 Talkback(s)
Gates has done a pretty good job... That's the problem
One quible, while I agree with most of your list... Microsoft was in the arena with
the digital hub long before Apple. Unfortunately, they just haven't done a very
good job with it. Windows ... (Read the rest)
Posted by: Rob Oakes Posted on: 01/08/08 You are currently: a Guest | | Terms of Use
Not much news of upcoming products  quikboy | 01/06/08
RE: Gates' last CES keynote: Long on sales claims, short on futures  smita@... | 01/07/08
Gates  crypt2121 | 01/07/08
Really Disappointed  clovett@... | 01/07/08
Apple dances frantically, M$ is already at the top  1stcyberian | 01/07/08
Are you 12?  quikboy | 01/07/08
Why? Are you looking...  Media-Ted@... | 01/07/08
Microsoft... a top-heavy bureacracy  David Gale | 01/07/08
Gates is not a 'visionary'  helzapoppin | 01/07/08
Gates has done a pretty good job... That's the problem  Rob Oakes | 01/08/08
Investing for profit......Dark cloud over good works  Ole Man | 01/07/08

What do you think?

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