On TV.com: BATTLESTAR Galactica Maxim Photoshoot
BNET Business Network:
BNET
TechRepublic
ZDNet

June 2nd, 2008

Dynamics AX 2009: The 'Halo' for Microsoft's app platform

Posted by Mary Jo Foley @ 6:19 am

Categories: App Compatibility, Channel, Corporate strategy, Database, Development tools, Dynamics ERP, Internet Explorer, Office, SQL Server, SharePoint Server, Systems integrators, Telecommunications, VOIP, Xbox

Tags: ERP, Microsoft Corp., AX 2009, ERP App, Enterprise Resource Planning (ERP), Enterprise Software, Web Services, Software, Mary Jo Foley

Microsoft began rolling out to customers on June 2 the latest version of its high-end ERP application, Dynamics AX 2009.

The latest Axapta release (also known as AX 5.0) has lots of new bells and whistles: A compliance center dashboard that displays all kinds of key performance indicators (KPIs) in a single view; time-zone support; integration with the (stil-not-yet-shipping) SQL Server 2008 database release. But what caught my eye most about AX 2009 when Microsoft recently demo’d it for me was how it is the showcase app for so many different Microsoft technologies.

“What Halo is for Xbox, we are for Microsoft’s application platform,” said Kees Hertogh, Director of Product Management for Dynamics AX.

AX 2009 includes and/or makes use of every Microsoft technology but the kitchen sink:

  • Like the rest of Microsoft’s Dynamics family, AX now incorporates the Office look-and-feel throughout the application and sports an Office-Ribbon-style action pane.
  • Because it embeds the Windows Workflow engine inside the app, it includes more built-in business-process automation and allows admins to set rules and policies that apply to different modules.
  • Business intelligence, Microsoft-style, is part of the app; AX 2009 embeds SQL Server OLAP cubes, and ships with a set of predefined KPIs.
  • The new ERP app has a back-and-forth button and a breadcrumb bar that would be familiar to anyone who has used Internet Explorer.
  • Support for Office Unified Communications Server is integrated directly into the product, so that users will be able to integrate their PBX and VOIP systems directly with the back-end ERP system. Ditto with Microsoft SharePoint Server, BizTalk Server and Project Server — not surprisingly, integration hooks are build in.
  • AX publishes Web services, such as credit-card processing and shipment via UPS. And other vendors/users can create custom Web services that can be consumed by AX 2009. “We use Microsoft’s SOA technologies to expose and consume these services,” Hertogh said.

Microsoft has been encouraging developers to integrate its Office Ribbon, its Windows Workflow technology and support for its Excel Services technology into their own custom line-of-business apps. Relatively few have done so, to date — for lack of tools, fear of becoming too locked into Microsoft’s stack and/or other reasons.

Do you think third-party app vendors will start incorporating more Microsoft technologies into their on-premise and/or Web apps, moving forward? Why or why not?

Update: Brandon George, Senior Technical Architect with Sunrise Technologies — who has posted a good Q&A with a couple of key Dynamics execs — said he thinks app vendors who “want to stay or become more profitable” would be well served by incorporating more of the Microsoft stack. Agree?

Mary Jo FoleyMary Jo has covered the tech industry for more than 20 years. Don't miss a single post. Subscribe via Email or RSS. You can also follow Mary Jo on Twitter.

Got a tip? Send Mary Jo your rants, rumors, tips and tattles. For disclosure on Mary Jo's industry affiliations, click here or to see Mary Jo's full profile click here.

  • Talkback
  • Most Recent of 4 Talkback(s)
Define third party?
I think windows developers will if they make it simple, and easy to use. (Read the rest)
Posted by: Spiritusindomit@... Posted on: 06/03/08 You are currently: a Guest | | Terms of Use
Design By Management  curph01@... | 06/02/08
Hmmm...the thing's been out all of half a day...  justthinking | 06/02/08
incorporating more Microsoft technologies into their Web Apps?  storm14k | 06/02/08
Define third party?  Spiritusindomit@... | 06/03/08

What do you think?

SponsoredWhite Papers, Webcasts, and Downloads

Click Here
advertisement

Order Microsoft 2.0

Pre-order Microsoft 2.0

Order 'Microsoft 2.0' by Mary Jo Foley at Amazon.com.

Recent Entries

Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
advertisement
Click Here

Archives

ZDNet Blogs

White Papers, Webcasts, and Downloads

SmartPlanet

  • Thought-provoking progressive ideas on diverse topics that intersect with technology, business, and life, and matter to the world at large. Visit SmartPlanet
  • More from IBM
  • Innovate your business' process model, play against the market, compete against others on our scoreboards and WIN! Try INNOV8 2.0: A BPM Simulator
  • Enabling Real-World Business Transformation through IBM Service Management Read the EMA Analyst Report
Click Here