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September 24th, 2008

Microsoft: Windows and Linux offer same TCO in emerging markets

Posted by Mary Jo Foley @ 9:11 am

Categories: Corporate strategy, Linux, Windows XP, Windows client

Tags: PC, Emerging Market, TCO, Microsoft Corp., Microsoft Windows, Linux, Marketing Research, Financial Services, Operating Systems, Open Source

While Linux may be cheaper up front, but over time, Windows and Linux offer roughly the same total-cost-of-ownership to customers deploying large numbers of PCs in schools in emerging markets.

That’s the conclusion of a recent Microsoft-sponsored study from Vital Wave Consulting, which Microsoft is touting inĀ  new posting on the company’s Unlimited Potential (UP) blog.

The blog entry about the 34-page report comes just days after Microsoft announced that Peru had become the first customer to take shipment of One Laptop Per Child (OLPC) XO machines preloaded with Windows XP. Microsoft finalized the testing and development of its port of XP to the OLPC earlier this summer.

In a post entitled “The Real Problem With Windows AND Linux In Emerging Market Education,” James

Utzschneider, General Manager of Marketing and Communications for UP, blogged:

“(W)e wanted to understand if Linux has a cost advantage over Windows when it comes to deploying large numbers of PCs into schools in emerging market countries. The (Vital Wave) study indicates that both operating systems have about the same TCO for these types of scenarios. Windows systems have a slightly higher up front purchase price, but this is offset by the hirer salaries required for Linux-skilled systems administrators in places like China and South America. So over a five year period, the total costs for a school system to deploy and maintain a large number of Windows PCs and Linux PCs are about the same.”

Utzschneider continued:

“For me, the huge, eye-opening takeaway from this work isn’t that Windows and Linux cost about the same to put into school labs in poor countries, it’s that the 5 year cost of ownership for doing so is about $2,700.”

Utzschneider that the cost of electricity, training, repairs, infrastructure problems are all contributing to this unacceptable figure. The Vital Wave study offered a couple of solutions for helping control this chaos, he said, including increasing management/automation via the introduction of servers.

So far, Microsoft has been focusing primarily on getting Windows PCs and Windows Mobile phones into emerging markets. But just this week, Bill Laing, Microsoft’s Corporate Vice President of Windows Server and Solutions mentioned to me that Microsoft was evaluating whether introducing some type of Windows Server configuration spcifically tailored for emerging market audiences would make sense.

Who knows… maybe OSPS (One Server Per School) will be the next Linux/Windows battleground in the emerging-market space….

Mary Jo FoleyMary Jo has covered the tech industry for more than 20 years. Don't miss a single post. Subscribe via Email or RSS. You can also follow Mary Jo on Twitter.

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  • Talkback
  • Most Recent of 267 Talkback(s)
End user support for Windows is higher than Linux
Study after study shows the way to lower TCO of a computing system is to NOT by Windows. (Read the rest)
Posted by: The Rationalist Posted on: 10/09/08 You are currently: a Guest | | Terms of Use
This line says it all ...  MisterMiester | 09/24/08
.....  Linux User 147560 | 09/24/08
And if it was a Canonical sponsered study  GuidingLight | 09/24/08
Please show us a Canonical sponsored study ...  MisterMiester | 09/24/08
So, what you are saying is that  GuidingLight | 09/24/08
Yawn ...  MisterMiester | 09/24/08
You'll never get through to them.  ye | 09/24/08
Logic fallacy?  MisterMiester | 09/24/08
@MisterMiester: There' no logical fallacy.  ye | 09/24/08
@ye - Sorry there are logic fallacies here ...  MisterMiester | 09/24/08
@MisterMiester: Then by all means point them out.  ye | 09/24/08
@ye - Huge gap in your reasoning ...  MisterMiester | 09/24/08
Common sense is all you'll need.  storm14k | 09/24/08
@ye  AzuMao | 09/24/08
@storm14k: Common sense is not fact.  ye | 09/25/08
@AzuMao: Yes, the burden of proof lies on those who claim this study...  ye | 09/25/08
Oh for crying out loud...  awasson@... | 09/25/08
False assumptions  grail@... | 09/25/08
@awasson and @grail  xuniL_z | 09/26/08
Studies depend on assumptions  IT_User | 09/25/08
IT_User pegged it!  BobK Linux Noob | 09/25/08
Spot on  grail@... | 09/25/08
.....  Linux User 147560 | 09/24/08
Commutative reversal  daboochmeister | 09/24/08
Reversed?  daengbo | 09/24/08
Wouldn't a reverse  LiquidLearner | 09/24/08
I'll bet you were  xuniL_z | 09/25/08
.....  Linux User 147560 | 09/25/08
my bad, i meant kace.  xuniL_z | 09/25/08
Then why...  914four | 09/25/08
Oh, i don't know, why didn't they run the test with Ubuntu and  xuniL_z | 09/25/08
That is where you are yet once again WRONG!  Linux User 147560 | 09/25/08
@xunil_z - Linux has much lower requirements  MisterMiester | 09/25/08
No way, Mad Max. Never! wink you just admitted...  xuniL_z | 09/26/08
@xunil_z - ???  MisterMiester | 09/26/08
@MisterMeister ??  xuniL_z | 09/26/08
Still do....  awasson@... | 09/25/08
MS say they cost the same if you use cheap people  fr0thy2 | 09/25/08
Study sponsor  lordshipmayhem | 09/25/08
WOW Microsoft really will lie about anything  Breetai | 09/25/08
believing  TedKraan | 09/26/08
Vital Wave Consulting  Thempleton | 09/25/08
Bingo! - All that and a bag of chips.  MisterMiester | 09/25/08
Utzschneider Comments are FALSE  Uralbas | 09/24/08
Put the info up  daengbo | 09/25/08
Windows and Linux offering same TCO ?  timiteh | 09/24/08
There you have it folks  Ole Man | 09/24/08
Ole Man, you better go read your EULA.  xuniL_z | 09/25/08
What makes you think I use Firefox?  Ole Man | 09/25/08
You won't take it from Microsoft, Firefox or whoever.....nice quote...  xuniL_z | 09/26/08
You sound like His Lordship Bush  Ole Man | 09/27/08
oh my. you really don't see it, do you?  xuniL_z | 09/29/08
Of all the threads on this board, you come back to resume THIS one???  Zogg | 09/30/08
You replied to it, didn't you? Plus Ole Man  xuniL_z | 09/30/08
With friends like you, who needs enemies, Zuny?  Ole Man | 10/01/08
Now now, Ole Man.  xuniL_z | 10/02/08
Lots of assumptions in your post.  mwagner@... | 09/24/08
Message has been deleted.  n0neXn0ne | 09/24/08
Did you read his post?  TripleII | 09/24/08
The last bit you said  fr0thy2 | 09/25/08
and ...  deaf_e_kate | 09/25/08
your my hero  mblack45@... | 09/25/08
Usual contradictions.  xuniL_z | 09/25/08
"users will be able to replace their own motherboards"  Ole Man | 09/25/08
I would lay it all out for you Ole Man  xuniL_z | 09/26/08
Sounds like you have already laid it all out  Ole Man | 09/27/08
pile of blather.  xuniL_z | 09/30/08
Some points, but not enough.  TripleII | 09/25/08
Ok, there you have it. TripleII apparently supports.......  xuniL_z | 09/26/08
No, it thoroughly disgusts me.  TripleII | 09/26/08
Well, i think you misunderstood.  xuniL_z | 09/26/08
Ah yes, we have "recycling programs"...  Zogg | 09/27/08
To me it's just about enabling people.  TripleII | 09/27/08
"we have PC recycle programs and pickup or drop off of old computers."  Ole Man | 09/27/08
Westerners!  daengbo | 09/25/08
hmm. One tech per developing country eh. s/he must be good!  xuniL_z | 09/26/08
@xuniL_z  Axsimulate | 09/26/08
Who said anything about Vista?  mwagner@... | 09/25/08
Wrong on Every Point  trentreviso | 09/24/08
Minor Niggle  ksarkies@... | 09/25/08
Agreed. Complacency is Dangerous  trentreviso | 09/25/08
We are talking about XP, not Vista.  mwagner@... | 09/25/08
This is not a "study". It's a fantasy.  trentreviso | 09/25/08
Sorry Mike  TedKraan | 09/25/08
Univeral truth: Linux is like an Ugly Baby.  xuniL_z | 09/25/08
Misplaced post?  TedKraan | 09/26/08
Oh, sorry, i guess it was.  xuniL_z | 09/26/08
loved every  TedKraan | 09/30/08
You also assume a lot  Greenknight_z | 09/25/08
Woops!  cheesyone | 09/25/08
Did you NOT know?  Ole Man | 09/25/08
Some downright disinformation....  Loggies | 09/26/08
Totally WAY off.  xuniL_z | 09/25/08
.....  Linux User 147560 | 09/25/08
5 year old hardware? Is that all?  xuniL_z | 09/25/08
Thanks for that long diatribe of nothing of value...  Linux User 147560 | 09/25/08
"I don't really care which OS is overall better"  Ole Man | 09/25/08
Here's a good quote for you!  TedKraan | 09/26/08
You want reality Teddy?  xuniL_z | 09/26/08
You might want to step out...  Linux User 147560 | 09/26/08
Even Yamaha gets it ...  MisterMiester | 09/26/08
Well guys.  xuniL_z | 09/26/08
Mkayyyy...  TedKraan | 09/27/08
stereotype much, Ted?  xuniL_z | 10/01/08
"Linux is harder to load, manage and operate"  Ole Man | 09/25/08
"Linux is harder to load, manage and operate"  Ole Man | 09/25/08
re: Linux is harder to load, manage and operate  Loggies | 09/26/08
Good points but..  TedKraan | 09/26/08
Learning Curve???  night-hunter | 09/27/08
A very honest post. Thanks Ted. Well said.  xuniL_z | 10/02/08
You sound like you have a degree, alright  Ole Man | 09/27/08
Why just spill venomous curt biased opinions every friggin time?  xuniL_z | 10/02/08
Cast not they pearls before the swine  Ole Man | 10/02/08
You know well enough.....  xuniL_z | 10/03/08
Your economics makes no sense.  TripleII | 09/25/08
Wow, i can't believe you've never had a showdown with a......  xuniL_z | 10/02/08
Why no 128MB?  TedKraan | 10/03/08
Ted, I think our memories always tend to add...  xuniL_z | 10/03/08
Lots of truth in that ofcourse...  TedKraan | 10/05/08
So, are you an advocate......  xuniL_z | 10/06/08
MS BS  LittleGuy | 09/24/08
What total, complete, infuriating nonsense:  OButterball | 09/24/08
Exactly right  Chad_z | 09/24/08
And what you can do with a 16-yr-old ...  mwagner@... | 09/24/08
RE: And ...  n0neXn0ne | 09/24/08
You keep using 1st world analogies.  TripleII | 09/24/08
Perhaps not.  mwagner@... | 09/25/08
That's a valid argument  TedKraan | 09/26/08
Depends on Location; Cost of Labor ...  MisterMiester | 09/27/08
You completely missed my point:  OButterball | 09/25/08
If you know how to do it, it is not hard.  mwagner@... | 09/25/08
Yeah, but NOT for Windows 2008 Server.  OButterball | 09/25/08
And then they ...  Yagotta B. Kidding | 09/24/08
Not by any stretch  Uralbas | 09/24/08
And herein lies it's problem  Richard Flude | 09/24/08
The real problem with Microsoft studies...  hamobu | 09/24/08
So, if not Microsoft, who would release a study favorable to Microsoft?  mikefarinha | 09/24/08
.....  Linux User 147560 | 09/24/08
But it's not an advertisment.  mikefarinha | 09/24/08
.....  Linux User 147560 | 09/24/08
....  mikefarinha | 09/24/08
same argument  TedKraan | 09/25/08
who would fight  TedKraan | 09/24/08
People that have a stake in promoting Linux.  mikefarinha | 09/24/08
Not what i'm getting at  TedKraan | 09/25/08
Silly Ted  mikefarinha | 09/25/08
But Mikey..  TedKraan | 09/26/08
Which is why...  John L. Ries | 09/24/08
I disagree with you.  mikefarinha | 09/24/08
Sugar coating a ****  Ole Man | 09/24/08
Captain curt-quip  xuniL_z | 10/02/08
Would have said the same about Red Hat or anyone else  John L. Ries | 09/24/08
This is fascinating good stuff, Mike.  TedKraan | 09/25/08
Yes, I hage a degree in business Ted.  mikefarinha | 09/25/08
tar.gz  TedKraan | 09/26/08
worth their salt = grain of salt  rcpr@... | 09/25/08
But  ksarkies@... | 09/25/08
Ethical business takes effort  John L. Ries | 09/25/08
You are right  Ole Man | 09/24/08
The question is...  storm14k | 09/24/08
Every study is colored by the world-view ...  mwagner@... | 09/25/08
Opinion and dishonesty are not the same.  trentreviso | 09/29/08
RE: Microsoft: Windows and Linux offer same TCO in emerging markets  b_radley | 09/24/08
In the past MS claimed a lower TCO.  bjbrock | 09/24/08
Steve Jobs  Yagotta B. Kidding | 09/24/08
Like asking the devil the way to heaven  Alan Smithie | 09/24/08
Vista well help the devil show the way to heaven  binstock@... | 09/25/08
lmao  DemonX | 09/24/08
BSOD in emerging markets  n0neXn0ne | 09/24/08
Linux vs Windows: The TCO wars continue ...  n0neXn0ne | 09/24/08
Microsoft and some analysts claimed Linux has a higher Total Cost of  Ole Man | 09/24/08
"Game" was the right term Ole Man. What a sham.  xuniL_z | 10/02/08
I thought so too, Zuny  Ole Man | 10/02/08
TCO not fixed, Linux more flexible  ricstorms@... | 09/24/08
Good point, Linux will only get cheaper. Windows cannot. nt  T1Oracle | 09/24/08
Love the first line  John L. Ries | 09/24/08
how so?  CobraA1 | 09/24/08
You're SUPPOSED to be too thick to realize that  fr0thy2 | 09/25/08
Good Point re: TCO value  Q'sDad | 09/25/08
It really depends  daengbo | 09/25/08
A "Microsoft-sponsered study"?  Ole Man | 09/24/08
In my experience, Linux costs far more than Windows  joemartn | 09/24/08
Why are you buying Linux CDs?  Henry Miller | 09/24/08
Saves some time and effort  John L. Ries | 09/24/08
Free CDs  Yagotta B. Kidding | 09/25/08
I walked from Phoenix to New York  fr0thy2 | 09/25/08
If you're BUYing Linux CDs, you're getting ripped off. (nt)  CobraA1 | 09/25/08
Buying Linux CDs & re-install??  bobpeg | 09/25/08
Me too, CD's cost almost 27c each now!  TripleII | 09/27/08
Yep a Ford Model T and a Prius have the same TCO  tonymcs@... | 09/24/08
And here was me thinking...  zkiwi | 09/24/08
Wrong zkiwi.  xuniL_z | 10/02/08
True  TedKraan | 09/25/08
Obviously false.  T1Oracle | 09/24/08
RE: Microsoft: Windows and Linux offer same TCO in emerging markets  mwagner@... | 09/24/08
RE: ... TCO ...  n0neXn0ne | 09/24/08
You are right there  TedKraan | 09/25/08
Give it up Wagner  fr0thy2 | 09/25/08
Give up what? I would love to see ...  mwagner@... | 09/25/08
Precisely!  Yagotta B. Kidding | 09/25/08
Sick and Tired of the FUD  trentreviso | 09/24/08
"Does Microsoft really think the world is full of nothing but idiots?"  fr0thy2 | 09/25/08
I prefer the term..  TedKraan | 09/25/08
RE: Microsoft: Windows and Linux offer same TCO in emerging markets  flipper_r@... | 09/24/08
So what about year 6, 7, 8...  iTeaBoy | 09/25/08
94 posts so far ...  jamesu | 09/25/08
Is it necessary?  n0neXn0ne | 09/25/08
Press release as news?  scott1329 | 09/25/08
RE: Microsoft: Windows and Linux offer same TCO in emerging markets  jns@... | 09/25/08
and it will improve the lives of those around you  fr0thy2 | 09/25/08
It's disturbing...  jns@... | 09/25/08
RE: Microsoft: Windows and Linux offer same TCO in emerging markets  Rambo Tribble | 09/25/08
RE: Microsoft: Windows and Linux offer same TCO in emerging markets  jeremy@... | 09/25/08
Window is old technology.  joe.smetona@... | 09/25/08
I bet you're talking about Windows 3.1. Now that's comparable to Linux...  transposeIT | 09/26/08
LInux Security.  joe.smetona@... | 09/26/08
Please do your homework!  matthewboh | 09/25/08
Which is more predictable?  RocketEater | 09/25/08
They didn't include Time Spent on the Phone!  madrucke@... | 09/25/08
Must Drive you ABMers crazy....  JoeMama_z | 09/25/08
Nah  John L. Ries | 09/25/08
Been there a hundred times, leads to a universal truth...  TripleII | 09/25/08
Thank you for the smile.  TripleII | 09/25/08
and Microsoft..  TedKraan | 09/26/08
RE: Microsoft: Windows and Linux offer same TCO in emerging markets  insanish1 | 09/25/08
RE: Microsoft: Windows and Linux offer same TCO in emerging markets  balentien_5@... | 09/25/08
RE: Microsoft: Windows and Linux offer same TCO in emerging markets  rreinhold058@... | 09/25/08
Computers for emerging markets ....  MisterMiester | 09/25/08
RE: Microsoft: Windows and Linux offer same TCO in emerging markets  Thempleton | 09/25/08
RE: Microsoft: Windows and Linux offer same TCO in emerging markets  1djk1 | 09/25/08
Review your TCO numbers  avillegasdb | 09/25/08
What about FV of capital ...  MisterMiester | 09/25/08
RE: Microsoft: Windows and Linux offer same TCO in emerging markets  jlmuzzio | 09/25/08
Be all that you can be...Use Linux...  mikifinaz1@... | 09/25/08
A MicroShaft Report Discussed by a MicroShaft Apologist - Typical  drprodny | 09/25/08
Doesn't it depend on the Type of Linux? (Lotus Foundations?)  gavin.bollard@... | 09/25/08
.....  Linux User 147560 | 09/25/08
Run a minimum GUI or use web based tools ...  MisterMiester | 09/25/08
HA, HA, HA, a Microsoft-sponsored study  Sumsare | 09/25/08
Study is discredited - Here is the proof  MisterMiester | 09/25/08
Damn if you did, damn if you don't...  transposeIT | 09/26/08
Not so, point us to them.  TripleII | 09/26/08
Interesting. Accuse and refuse. nice.  xuniL_z | 09/26/08
Windows is just a dream ...  MisterMiester | 09/26/08
...dream or icecream  n0neXn0ne | 09/27/08
Find is tooo slow ...  MisterMiester | 09/27/08
tRu dAt, tho ...  n0neXn0ne | 09/27/08
I thought my reply was asking for evidence.  TripleII | 09/27/08
Even without these studies ...  MisterMiester | 09/27/08
RE: Usual contradictions.  Axsimulate | 09/26/08
Axsimulate.  xuniL_z | 10/02/08
RE: Microsoft: Windows and Linux offer same TCO in emerging markets  toddh@... | 09/26/08
RE: Microsoft: Windows and Linux offer same TCO in emerging markets  Jim Blaine - Bellingham WA. | 09/26/08
Yes - but where does the money go?  cquirke1 | 09/27/08
Haven't even thought about that yet  TedKraan | 09/27/08
Excellent point  trentreviso | 09/29/08
RE: Microsoft: Windows and Linux offer same TCO in emerging markets  JustTheFacts | 09/27/08
RE: Microsoft: Windows and Linux offer same TCO in emerging markets  JustTheFacts | 09/27/08
playing with the numbers  itchy8me | 09/28/08
Some SLA's are met the same way  TedKraan | 09/28/08
Lies, lies, lies, and more lies.  trentreviso | 09/28/08
objectivity  TedKraan | 09/28/08
Microsoft "Partners in Learning" program.  Zogg | 09/30/08
100 reasons Linux beats Windows  n0neXn0ne | 09/29/08
omitted costs: Education Applications  WozaRichEd | 10/01/08
Same as leaving the logic out  Ole Man | 10/02/08
End user support for Windows is higher than Linux  The Rationalist | 10/09/08

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