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October 14th, 2008

Would you pay $1,499 for the Microsoft 'Oahu' Surface table?

Posted by Mary Jo Foley @ 7:04 am

Categories: Channel, Code names, Corporate strategy, OEMs, PDC 2008, Resellers, Surface, System builders, Windows 7

Tags: Microsoft Corp., Survey, Oahu, Marketing Research, Marketing, Mary Jo Foley

Microsoft has been dangling the possibility of a smaller, more consumer-centric version of its Surface multi-touch tabletop computer for the past few months. Now that form factor has a codename: Oahu.

Long Zheng of istartedsomething.com has more details on Oahu, which he has gleaned from a Microsoft marketing survey evaluating interest in a more affordable, smaller, home-oriented Surface. As Zheng notes the survey asked participants about a few different “forms” of Oahu — a table for meals, a counter top or games table.

The survey questions whether users would be willing to spend $1,499 for a Surface games table or casual table.

As Zheng notes, Oahu, “besides being the name of the Hawaiian island - home to Honolulu, Pearl Harbour and Lost, it is indirectly translated as ‘The Gathering Place.’”

No word on when Oahu test trials may begin or when a final product may hit. But Microsoft is set to talk about its Surface software development kit at the Professional Developers Conference in two weeks….

Mary Jo FoleyMary Jo has covered the tech industry for more than 20 years. Don't miss a single post. Subscribe via Email or RSS. You can also follow Mary Jo on Twitter.

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  • Talkback
  • Most Recent of 30 Talkback(s)
I see your point
If it is Linux based it will half-ass finished and kernel updates each week
If it is OSX it will only work with iTunes and Quacktime....

...your point was??... (Read the rest)
Posted by: Paul Fletcher Posted on: 10/16/08 You are currently: a Guest | | Terms of Use
: )  timiteh | 10/14/08
RE: Would you pay $1,499 for the Microsoft 'Oahu' Surface table?  dave@... | 10/14/08
OMG!  chris.srt@... | 10/15/08
Oh no...  skatersev | 10/15/08
Yes. Heck, I have seen plain wooden tables  GuidingLight | 10/14/08
Does it include new "bulge" technology?  dascha1 | 10/14/08
I might if it's at least 30-inch (nt)  LBiege | 10/14/08
Absolutly not at any price if it is a horizontal configuration.  scoobyJ | 10/14/08
Ergonomics matter  ThePrairiePrankster | 10/14/08
Really?  chris.srt@... | 10/15/08
Food for thought? Would you have a bumper pool table in your house?  scoobyJ | 10/14/08
Have some imagination...  SMFX_ | 10/14/08
RE: Would you pay $1,499 for the Microsoft 'Oahu' Surface table?  mrdatahsZDNet Moderator | 10/14/08
Very.... concise  SMFX_ | 10/14/08
Maybe if it extends mobile devices  odenni | 10/14/08
no, no  Paul Fletcher | 10/16/08
Poker and Blackjack  windows4ever | 10/14/08
What's the OS??  archetuthus | 10/14/08
I see your point  Paul Fletcher | 10/16/08
RE: Would you pay $1,499 for the Microsoft 'Oahu' Surface table?  anil_shanmugam | 10/14/08
no.  CobraA1 | 10/14/08
Anyone who could afford one...  6T9ura$$0ff | 10/15/08
Doesn't make sense for home, but...  nix_hed | 10/14/08
Why?  DvT-Hex | 10/14/08
RE: Would you pay $1,499 for the Microsoft 'Oahu' Surface table?  dmander@... | 10/15/08
RE: Would you pay $1,499 for the Microsoft 'Oahu' Surface table?  scootdog2000 | 10/15/08
Would you pay $1,499 for the Microsoft 'Oahu' Surface table?  6T9ura$$0ff | 10/15/08
RE: Would you pay $1,499 for the Microsoft 'Oahu' Surface table?  nick@... | 10/15/08
RE: Would you pay $1,499 for the Microsoft 'Oahu' Surface table?  jazz_80013 | 10/15/08
RE: Would you pay $1,499 for the Microsoft 'Oahu' Surface table?  MWPollard | 10/16/08

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