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October 27th, 2008

Why 'Azure'?

Posted by Mary Jo Foley @ 2:13 pm

Categories: Azure, Corporate strategy, PDC 2008, Utility/cloud computing

Tags: Mary Jo Foley, Cloud, Microsoft Corp., Azure, Storage, Hardware

How did Microsoft end up going from “Red Dog” to bright blue (Azure) in naming its just-unveiled cloud operating environment?

Microsoft evangelist Anand Iyer provides the official explanation on his blog:

Azure is a vibrant, dynamic and uplifting color. Azure is also linked to the image of the blue sky and, by extension, ‘the cloud.’ “

No one has mentioned the Microsoft codename “Blue” that seemingly had to do with data hosting in the cloud when talking about the origins of Azure.

Speaking of Azure, here are the restrictions and guidelines that Microsoft is sending out to attendees of the Professional Development Conference (PDC) who are eligible to start testing an early build of Azure as of today:

“This invitation to participate in the Windows Azure Community Technical Preview is subject to the following usage limits

  • Total compute usage: 2000 VM hours
  • Cloud storage capacity: 50GB
  • Total storage bandwidth: 20GB/day

“During the CTP, we reserve the right to suspend your account activity (this does not imply we will delete your cloud storage) if you exceed these usage limits.”

Many developers who attended the October 27 unveiling of Azure at the Microsoft Professional Developers Conference in Los Angeles  are still trying to get their heads around what Azure is and how it will work.

Mary Jo FoleyMary Jo has covered the tech industry for more than 20 years. Don't miss a single post. Subscribe via Email or RSS. You can also follow Mary Jo on Twitter.

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  • Talkback
  • Most Recent of 9 Talkback(s)
Cloud = Zero Privacy = Dead Service
Cloud means, no privacy at all (even if they say no), plus begin on inet also means not a single bit reliable, so is already a dead service (IMHO).

I'll never use such crap ever.... (Read the rest)
Posted by: Gradius2 Posted on: 10/28/08 You are currently: a Guest | | Terms of Use
just another immitation  Linux Geek | 10/27/08
Immitation of what? nt  LiquidLearner | 10/27/08
Cloud computing is hardly new  Li1t | 10/28/08
I think you're referring to Beowulf  gypkap@... | 10/28/08
I think it's a good name  marksashton | 10/27/08
Also fits right in with Indigo  The-Bytemaster | 10/27/08
Because Blue means sad?  plino | 10/28/08
RE: Why 'Azure'?  jazman58 | 10/28/08
Cloud = Zero Privacy = Dead Service  Gradius2 | 10/28/08

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