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December 10th, 2008

CES: Zune phone, no. Pink, maybe

Posted by Mary Jo Foley @ 5:51 pm

Categories: CES 2009, Channel, Mobile services ("Pink"/"Rouge"), Network service providers, Windows Live, Windows Mobile, Zune

Tags: Phone, Mobile, Microsoft Zune, Pink, Advertising & Promotion, Marketing, Mary Jo Foley

Gizmodo has the word from the horse’s (sorry Brian Seitz) mouth: No Zune phone is coming at the Consumer Electronics Show.

What might be coming — and is likely the source of confusion — the “Pink” premium consumer mobile services.

Pink is not the codename for a phone; it is the codename for a set of services under development (of which a Zune music service is expected to be one).  Pink has a business-services sibling; that set of unified-communications mobile services is codenamed “Rouge.”

Neither Pink nor Rouge is tied to a specific Windows Mobile release, I have heard. Both are independent, the same way that Windows Live for Mobile services aren’t dependent on a particular WinMobile release.

Caveat: Microsoft isn’t telling me any of this and won’t even confirm the codenames I’ve heard. Everything I said above is what t I think Pink and Rouge are, based on information from sources who asked not to be named. If anyone has any more specifics to share, feel free to e-mail me privately or post a comment publicly here….

Mary Jo FoleyMary Jo has covered the tech industry for more than 20 years. Don't miss a single post. Subscribe via Email or RSS. You can also follow Mary Jo on Twitter.

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