March 4th, 2009
Will business users bite on Windows 7?
Most of the Windows 7 features Microsoft has demonstrated and touted for the past few months have been aimed at consumers, not business users.
Sure, if you really pushed the Softies, you could get someone to admit there might be a feature or two — like Direct Access VPN-less connectivity or Branche Cache support – that would appeal to enterprise users. But it definitely hasn’t been a big theme for Microsoft so far.
(I guess if your closest OS competitor — if you don’t count pirated copies and older versions of Windows — is Apple, focusing the conversation around consumers instead of business users makes sense.)
On March 4, Microsoft officials shifted the Windows 7 marketing machine to the business side of the house. Via a posting to the Windows Team blog, Gavriella Schuster, Microsoft Senior Director for Windows Commercial Product Management, highlighted the process and planning behind Windows 7 Enterprise.
Schuster said that Microsoft spent six months analyzing enterprise trends and doing planning around how Windows 7 would address business-users’ concerns before the Windows team did any coding.
“We brought (just a little over 100 business-focused) customers in during our envisioning an dplanning process,” she told me. These 100 — with whom Microsoft has shared alpha and beta product builds — include about 30 who comprise Microsoft’s Desktop Advisory Council. The DAC participants come from a wide variety of vertical industries. They are supplemented by OEMs, ISVs and about 30 Technology Adoption Program (TAP) customers who also have provided input on the enterprise features for Windows 7, Schuster said. There are also a number of testers who Microsoft labels as “First Wave” program participants who are deploying Windows 7 today.
Schuster attributed tweaks to policy-management, deployment tools, federated search, security and remote-access functionality in Windows 7 to suggestions and advice from these users.
Microsoft has been taking a lot of heat lately for its feedback processes around Windows 7. I’m sure Schuster’s blog post was in response, in large part, to that criticism. But her post also leads me to wonder whether business users have found any of the new features in early builds of Windows 7 reason enough to consider upgrading — especially in this tough economic climate.
Business users: What’s the word? Any Windows 7 features, in particular, caught your fancy? If not, what would you hope to see in a future version of Windows that would win you over?
Mary Jo has covered the tech industry for more than 20 years. Don't miss a single post. Subscribe via Email or
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