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June 22nd, 2009

Counting down to Microsoft's Windows 7 retail-price unveiling

Posted by Mary Jo Foley @ 8:29 am

Categories: Advertising, Channel, Corporate strategy, OEMs, Resellers, System builders, Vista, Windows 7, Windows client

Tags: Microsoft Corp., Pricing Strategy, Microsoft Windows 7, Microsoft Windows, Operating Systems, Software, Mary Jo Foley

Any day now, Microsoft should be going public with its long-awaited Windows 7 retail pricing line-up.

I’m thinking the unveiling should be this week,  especially given that the Windows 7 Upgrade program is slated to kick off by week’s end. The Upgrade program will provide consumers and small businesses who buy Vista PCs with a voucher which will entitle them to a copy of Windows 7 once it is generally available, starting October 22.)

Microsoft is leaving some of the program details — like how much participating PC makers can charge for the “free upgrade to Windows 7″ coupons they are including with Windows Vista machines — up to the OEMs. The length of time during which OEMs and retailers will make the upgrade coupons available is up to their individual discretion, as well.

Best Buy is expected to kick off the Windows 7 Upgrade program on Friday June 26. But, as the TechARP site notes in its detailed information on the expected program, while Microsoft has established general guidelines, there is still some wriggle room for retailers/PC makers.

Speaking of Windows 7 pricing, Microsoft’s expected pass-along price increases is just one of the topics that Register software editor Gavin Clarke and I dish on and debate in the latest episode of our Microbite podcast. If you have suggested ideas you’d like to hear us pod upon in a future episode, let us know.

Mary Jo FoleyMary Jo has covered the tech industry for more than 20 years. Don't miss a single post. Subscribe via Email or RSS. You can also follow Mary Jo on Twitter.

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  • Talkback
  • Most Recent of 82 Talkback(s)
"All the data was collected by Microsoft"
Yeah, right! ha ha ha ha! (Read the rest)
Posted by: Ole Man Posted on: 06/23/09 You are currently: a Guest | | Terms of Use
Not likely to change my mind about MS...  BillDem | 06/22/09
You left something out of Apple's price structure...  Michael Kelly | 06/22/09
And ofc i will change my brand new..  NeoGeneration | 06/22/09
You need that spec..........  Alan Smithie | 06/22/09
OH HO!! A Vista slam!!  ericesque | 06/22/09
Then you'd be running Vista x64  SamCPP | 06/22/09
running both Win7 & Vista in x64  kaninelupus | 06/22/09
Hahaha  NStalnecker | 06/22/09
What does Apple have to do with Win7 pricing? Off topic post.  NonZealot | 06/22/09
@NonZealot  Axsimulate | 06/22/09
And they do  NonZealot | 06/22/09
@NonZealot  Axsimulate | 06/22/09
Care to point any of them out?  NonZealot | 06/22/09
@NonZealot  Axsimulate | 06/22/09
What would you like discussed?  Richard Flude | 06/22/09
2 things  MissingMatter | 06/22/09
2/3rds of the posts are about OS X  NonZealot | 06/22/09
Yours is another off topic post  InAction Man | 06/23/09
Is this where other's should counter with how crippled OS X is?  xuniL_z | 06/22/09
Another Fanboy mouthing off!!  kaninelupus | 06/22/09
Windows 7 useless  dbucyk@... | 06/23/09
If you're not interested...  LeeC | 06/23/09
It is what it is  Michael Kelly | 06/22/09
price justified?  mrdt | 06/22/09
If that's your opinion  Michael Kelly | 06/22/09
My wallet says ..W-2000 just works fine, hasn't missed a beat  lightingrod | 06/22/09
FUD  gnesterenko | 06/22/09
gnesterenko You said .. FUD ... THE FUD you say is backed up....  lightingrod | 06/22/09
My point exactly friend  gnesterenko | 06/22/09
@ gnesterenko: Actually....  Wolfie2K3 | 06/23/09
@Wolfie2K3  gnesterenko | 06/23/09
Do we get spanning back in Win7?  SamCPP | 06/22/09
what are you on about??  kaninelupus | 06/22/09
Oi the FUD!  gnesterenko | 06/23/09
You are mistaken  Djblois | 06/22/09
Two Mistakes Does Not Make You Right  pogson | 06/22/09
What does this have to do with the price of Windows 7?  NonZealot | 06/22/09
pogson is very much on topic  InAction Man | 06/22/09
@NonZealot  Axsimulate | 06/22/09
Linux Monoculture  MissingMatter | 06/22/09
Many mistakes does not make you right.  xuniL_z | 06/22/09
Neither do 3 wrongs  gnesterenko | 06/22/09
A 4th ...  startx.jeff | 06/22/09
Couldn't agree more  gnesterenko | 06/22/09
Seriously, get off your Linux high horse.  Solid Jedi Knight | 06/22/09
So, based on that statement...  LeeC | 06/23/09
"All the data was collected by Microsoft"  Ole Man | 06/23/09
Here's hoping...  NStalnecker | 06/22/09
Uhm yes  nizuse | 06/22/09
Lower pricing  NStalnecker | 06/22/09
How does Apple come into this dicussion?  TylerM89 | 06/22/09
Good point, but...  NStalnecker | 06/22/09
Nonsense  de-void | 06/23/09
Price drop is the right thing to do here....  JoeMama_z | 06/22/09
perception of MS's strength  ericesque | 06/22/09
Actually Windows 7's closest competitor is not OSX  MissingMatter | 06/22/09
I disagree  TylerM89 | 06/22/09
TylerM89 is on the right track  ericesque | 06/22/09
Get ready for open wallet surgery  Alan Smithie | 06/22/09
Before you adapt that kind of attitude  gnesterenko | 06/22/09
I don't smoke  Alan Smithie | 06/22/09
None and none  SamCPP | 06/22/09
Sorry I have one!  SamCPP | 06/22/09
Sorry  gnesterenko | 06/23/09
Oh please  Yensi717 | 06/22/09
The world extends beyond your backyard  InAction Man | 06/22/09
Compared to what  MissingMatter | 06/22/09
How?  LeeC | 06/23/09
Get an accountant  Alan Smithie | 06/22/09
You got jacked  gnesterenko | 06/23/09
Wintel  pogson | 06/22/09
LOL...  ericesque | 06/22/09
You missed a word  gnesterenko | 06/22/09
OEM  MrViklund | 06/22/09
Actually  gnesterenko | 06/22/09
A few thoughts...  TylerM89 | 06/22/09
Confused?  Richard Flude | 06/22/09
typical  gnesterenko | 06/23/09
1  gnesterenko | 06/23/09
Unfortunately we're talking about miserly IT staff  kaninelupus | 06/22/09
RE: Counting down to Microsoft's Windows 7 retail-price unveiling  Slapshot173@... | 06/23/09
Whats up PC World?  NonZealot | 06/23/09

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