On The Insider: Joe Simpson to Produce TV Show
BNET Business Network:
BNET
TechRepublic
ZDNet

June 26th, 2009

Could Windows on a thumb drive = Microsoft StartKey?

Posted by Mary Jo Foley @ 10:55 am

Categories: Channel, Code names, Corporate strategy, OEMs, Resellers, System builders, Windows 7, Windows Live, Windows client

Tags: Microsoft Corp., USB Flash Drive, U3, Microsoft Windows, Microsoft Windows 7, Flash Memory, Operating Systems, Software, Mary Jo Foley

In reading News.com’s Ina Fried’s blog post about Microsoft mulling the delivery of Windows 7 on a thumb drive, I couldn’t help but remember Microsoft’s StartKey project.

I wrote about Microsoft StartKey last year. My sources described it to me, at the time, as a “Windows companion on a stick.” From my March 2008 post:

“Microsoft is working on turning USB-based flash drives into a ‘Windows companion’ — a new product known as ‘StartKey‘ — that will allow users to carry their Windows and Windows Live settings with them.

“StartKey isn’t just for USB sticks; it also will work on other flash-storage devices, like SD memory cards. Microsoft is looking to turn these intelligent storage devices portable ‘computing companions’ for users in both developed and emerging markets, with availability (at least in beta form) likely before the end of this year, according to sources who asked not to be named….

“StartKey has its roots in an agreement Microsoft forged with SanDisk in May 2007. Microsoft announced it would be providing unspecified software to replace the U3 Smart Technology that was included on SanDisk flash devices. U3’s technology enabled users to store files, applications and related settings on their USB sticks.”

Microsoft never did launch a beta of StartKey (at least not a public one), to my knowledge. But maybe it is rethinking how/if that technology could be used to distribute Windows 7, especially for netbook low-cost small notebook PC customers.

What’s your take? Do you think the Softies are likely to make Windows 7, especially Starter Edition, available on a thumb drive? Or are they more likely to make portable StartKeys some kind of Windows 7 companion devices? Could the two be related somehow?

Mary Jo FoleyMary Jo has covered the tech industry for more than 20 years. Don't miss a single post. Subscribe via Email or RSS. You can also follow Mary Jo on Twitter.

Got a tip? Send Mary Jo your rants, rumors, tips and tattles. For disclosure on Mary Jo's industry affiliations, click here or to see Mary Jo's full profile click here.

  • Talkback
  • Most Recent of 28 Talkback(s)
Bootable Windows already exists but "violates EULA"
The Windows Embedded products have supported USB bootability for a a few years now.

According to several articles online, a few small files from Windows Embedded and a few Registry hacks and W... (Read the rest)
Posted by: tmccorm Posted on: 06/30/09 You are currently: a Guest | | Terms of Use
About Time  Bruce IV | 06/26/09
Agree totally  Lerianis2 | 06/26/09
30 times from USB sticks ...  de-void | 06/26/09
Boot from and and run, not install from...  PollyProteus | 06/29/09
30 times?????? 9 machines?????...........  goldenpirate@... | 06/29/09
Bootable Win 7 on a thumb drive would rock  BillDem | 06/26/09
Me too, but ...  RightPaddock | 06/29/09
RE: Could Windows on a thumb drive = Microsoft StartKey?  MarkLR | 06/26/09
It would be nice, but it's probably not going to happen...  jlandheer | 06/26/09
good point: re starter edition  Mary Jo FoleyZDNet Moderator | 06/26/09
Why would they?  Richard Flude | 06/26/09
It's good to see thumb drives ...  n0neXn0ne | 06/26/09
How about a Win7 run live ....  Brent R Brian | 06/26/09
RE: Could Windows on a thumb drive = Microsoft StartKey?  fairlane32 | 06/26/09
A few reasons...  voyager529 | 06/27/09
How many people let other's play with their's  Randalllind | 06/27/09
Did anyone consider  vikingnyc@... | 06/27/09
No  MeMyselfAndI_z | 06/27/09
Can you be so sure???  bfilipiak@... | 06/29/09
RE: Could Windows on a thumb drive = Microsoft StartKey?  riverab@... | 06/29/09
I Agree Winows 7 Does nothing to Reduce DRM  microface@... | 06/29/09
You miss the point .....  goldenpirate@... | 06/29/09
Mmmmmmmmm ........  goldenpirate@... | 06/29/09
RE: Could Windows on a thumb drive = Microsoft StartKey?  Badboyabout | 06/29/09
RE: Could Windows on a thumb drive = Microsoft StartKey?  RightPaddock | 06/29/09
MSI Wind U115  marks055@... | 06/29/09
RE: Could Windows on a thumb drive = Microsoft StartKey?  geekspeak09 | 06/30/09
Bootable Windows already exists but "violates EULA"  tmccorm | 06/30/09

What do you think?

SponsoredWhite Papers, Webcasts, and Downloads

advertisement

Order Microsoft 2.0

Pre-order Microsoft 2.0

Order 'Microsoft 2.0' by Mary Jo Foley at Amazon.com.

Recent Entries

advertisement
Click Here

Archives

ZDNet Blogs

White Papers, Webcasts, and Downloads

SmartPlanet

Click Here