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August 3rd, 2009

What's Microsoft's next billion-dollar business? (Hint: it's not search)

Posted by Mary Jo Foley @ 12:37 pm

Categories: Azure, Channel, Corporate strategy, Database, Exchange Server, Financial Analyst Meeting, Management tools, Office, SQL Server, Search, Security, SharePoint Server, Support, System Center, System Center, Telecommunications, Utility/cloud computing, Virtualization, Windows Server 2008 R2 /("Windows 7 Server"), Windows server

Tags: Steve Ballmer, Microsoft Corp., System Center, Online Desktop Manager, Microsoft Windows, Collaboration, Content Management, Groupware, Sales Strategy, Enterprise Software

While many company watchers continue to fret over what Microsoft will and won’t do to make money in the search/online advertising space, there are other less sexy Microsoft business units plodding successfully along with relatively little public notice.

Until fairly recently, SharePoint was one of those businesses. But now that Microsoft’s SharePoint sales have passed the $1 billion barrier (they were $1.3 billion for fiscal 2009, which ended for Microsoft on June 30), what’s Microsoft’s next big thing? What products is the company betting on to become the next big, near-term hits?

At Microsoft’s Financial Analyst Meeting (FAM) last week, company officials shared a few tidbits about one of those businesses: Microsoft System Center.  System Center encompasses a variety of system-management tools that Microsoft sells to IT professionals who want to manage their Windows — and Linux/Unix — clients, servers, hypervisors and more.

CEO Steve Ballmer told Wall Street analysts that System Center already has passed the billion-dollar mark. It’s growing at a rate of 30 percent year-over-year, according to Microsoft officials.

System Center is one of a handful of server-side product families that Microsoft is planning to push more in its coming fiscal year. (The others: Windows Server 2008 R2, SQL Server 2008 R2, the forthcoming Forefront Protection Suite, SharePoint 2010, Exchange 2010 and Office Communications Server 2010 — about which Microsoft has said very little to date.)

Microsoft officials mentioned in passing last week that System Center Online Desktop Manager (SCODM) is likely to be a big revenue generator for the company in the near-term. The Online Desktop Manager is one of Microsoft’s own hosted “Online” services that it is touting as a way for cash-strapped customers to save money. Microsoft’s pitch: By having Microsoft manage your users’ desktops and provide the anti-malware, desktop configuration, remote assistance and IT asset-management for them, IT pros won’t have to shell out for on-premise products and people to provide these services.

Microsoft SCODM, which is built on top of Silverlight, is in private testing with select customers now and is expected to be released in final form in 2010.

Beyond 2010 — but before search and online advertising move in any noticeable and serious way from being in the red, to in the black — what else is Ballmer betting on?

Microsoft has a number of technologies in what it calls its “business incubation” bullpen. The goals for these technologies are far more modest than $1 billion per year in sales. (Microsoft’s first step is to get them to $150 million to $200 million, partners say.) Some of the technologies in this group: Windows Server High Performance Computing (HPC), Business Productivity Online Suites, Windows Azure, desktop virtualization, storage (Data Protection Manager) and identity services.

In spite of a number of recent articles and blog posts, claimng that Microsoft has “turned the corner” with products like Windows 7 and Bing, there are still a number of Microsoft watchers calling for Balllmer’s resignation. MSNBC is running a story with the bold headline “Investors: Steve Ballmer’s a Failure,” based on a week-old poll of Wall Street Journal readers. (I have a feeling more than a few of these Ballmer-haters are Yahoo shareholders, mad that Ballmer didn’t buy Yahoo outright 18 months ago.)

I’ve been critical of Microsoft execs spreading the company too thin. But you can’t say Ballmer doesn’t have a lot of ideas and that he’s methodically attempting to nurse them along. Ballmer’s first year without Bill Gates involved in day-to-day operations has been one of cleaning up leftover messes, reprioritizing, and, frankly, pushing out more than a few Friends of Bill. I’ll be curious if Ballmer’s “grades” with business-focused investors improve by this time next year….

Do you think Ballmer is making the right technology bets for Microsoft going into 2010? If not, what would you do differently?

Mary Jo FoleyMary Jo has covered the tech industry for more than 20 years. Don't miss a single post. Subscribe via Email or RSS. You can also follow Mary Jo on Twitter.

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  • Talkback
  • Most Recent of 166 Talkback(s)
Ballmer needs to go
Microsoft has some great stuff coming no doubt and System Centre and SharePoint are definitely two big ones, but where Microsoft made it's debut as a power house was with the end users. As the consum... (Read the rest)
Posted by: GeiselS@... Posted on: 12/17/09  (Edited: 12/17/09 @ 07:49) You are currently: a Guest | | Terms of Use
Typo  Mam00th | 08/03/09
thanks  Mary Jo FoleyZDNet Moderator | 08/03/09
Me: I would really work much harder on mobile  DevGuy_z | 08/03/09
I completely agree  jjworleyeoe | 08/03/09
dream on  elllroy | 08/03/09
Windows Mobile is a copy of iPhone?!?  wanorris | 08/04/09
I would emphasize convergence  zdnet-gregc | 08/04/09
Follow the link  Graham Ellison | 08/04/09
Additional input on the iPhone rip-off.  i8thecat | 08/04/09
Interesting  wanorris | 08/04/09
I worded it pretty carefully.  wanorris | 08/04/09
The second button is there, you just can't see it.  vulpine@... | 08/04/09
Ignorance is bliss in the Microsoft world.  No More Microsoft Software Ever! | 08/04/09
right clicking with the touchpad  wanorris | 08/04/09
right clicking...  vulpine@... | 08/04/09
Nice  wanorris | 08/04/09
Just so you know...  vulpine@... | 08/04/09
Windows Mobile 6.5  wanorris | 08/04/09
1  johnmullinax | 08/05/09
well  davidhite | 08/04/09
wow.  cyberbull | 08/05/09
New and Improved  bigpicture | 08/04/09
Reality ...  williamacole@... | 08/04/09
Reality under glass  vulpine@... | 08/04/09
Huh?  johnmullinax | 08/05/09
That's funny  Joeman57 | 08/06/09
Another problem Microsoft has - too many fanbois and shills! (NT)  No More Microsoft Software Ever! | 08/21/09
Problem is that Microsoft has relied on many years (3 releases) to get it.  No More Microsoft Software Ever! | 08/21/09
MS is in trouble..  prof123 | 08/03/09
Innovation is one thing, but actual revenue streams maintain business  Patanjali | 08/03/09
I disagree  prof123 | 08/03/09
MS has lots of enterprise products  Patanjali | 08/03/09
RE: MS has lots of enterprise products...  broertjie@... | 08/04/09
You must suck  davidhite | 08/04/09
You off your meds  davidhite | 08/04/09
lol  stewymelb | 08/05/09
And you probably work for them...  Graham Ellison | 08/04/09
Do you know the products MS has?  davidhite | 08/04/09
@davidhipe: Maybe you should do a little research  vulpine@... | 08/04/09
You said "Ergo", so I know you're smart happy  johnmullinax | 08/05/09
I agree  davidhite | 08/04/09
Failures?  Li1t | 08/04/09
Linux's failure  LiquidLearner | 08/04/09
RE:Linux's failure  richdave | 08/04/09
Why Linux Can't Attract Developers  ID@... | 08/04/09
WELL SAID  Aussie_Troll | 08/23/09
Horribly irresponsible recommendations  sephroth@... | 08/03/09
Some people know the pitcher of Kool-Aid is poisoned  John Zern | 08/03/09
Pithy...  30YrVet | 08/04/09
Kool Aid satisfies thirst ...  mckenzl | 08/04/09
My recommendation..  prof123 | 08/03/09
Cloud how far would it be successful, who knows?  Rama.NET | 08/04/09
Look for Cloud integration  stano360 | 08/04/09
Outsourcing...  prof123 | 08/04/09
Your recommendation  Curious in NC | 08/04/09
blah blah blah  davidhite | 08/04/09
Counting chickens are you, sephroth?  vulpine@... | 08/04/09
Where does he give a time frame  LiquidLearner | 08/04/09
I think you need to study a bit of history  vulpine@... | 08/04/09
Where are those numbers from?  wanorris | 08/04/09
Numbers, numbers, numbers...  vulpine@... | 08/04/09
If WM7 gets the Win 7 treatment, it will be a winner  Patanjali | 08/03/09
you crack me up BUT it's fine  broertjie@... | 08/04/09
Microsoft can't afford to focus on one new technology at a time.  vulpine@... | 08/04/09
Mobile, Desktop, Server, virtual and streamed!  JABBER_WOLF | 08/04/09
I agree fix winmo as a convergent device os  brian.ward | 08/05/09
Win Mobile  When Pigs Fly | 08/13/09
Friends of Bill?  30otnix | 08/03/09
FOBs  Mary Jo FoleyZDNet Moderator | 08/03/09
MJ, like Bill Gates, is an alcoholic. FOB indeed! (NT)  No More Microsoft Software Ever! | 08/04/09
FOB=Addicted to MS software? wink  MattinVA | 08/04/09
What's the alternative?  A Gray | 08/04/09
Who is the grown-up?  MattinVA | 08/04/09
Very much so ...  williamacole@... | 08/04/09
Of course  LiquidLearner | 08/04/09
I don't think they'd get past step 1.  No More Microsoft Software Ever! | 08/04/09
Why are alcoholics so sensitive?  Graham Ellison | 08/04/09
They replace  davidhite | 08/04/09
Yeah...have to agree. Better to drink then follow the AA path.  No More Microsoft Software Ever! | 08/21/09
Hate much?  Churlish | 08/24/09
R&D with hardware development  No_Ax_to_Grind | 08/03/09
Highlights that MS business is not likely to topple over any time  Patanjali | 08/03/09
Don' be so sure..  prof123 | 08/03/09
Dream on  Patanjali | 08/03/09
I will disagree again...  prof123 | 08/03/09
Google beta crap to topple Microsoft's ubiquitous apps.  transposeIT | 08/03/09
You don't get it  prof123 | 08/04/09
Microsoft dominates the consumer market ...  mwagner@... | 08/04/09
Who Cares  davidhite | 08/04/09
Are you out of your mind??  kaninelupus | 08/04/09
Chrome-killer, or forced progress?  vulpine@... | 08/04/09
So this is good  davidhite | 08/04/09
And you really think Chrome by itself is gonna do all that?  Wintel BSOD | 08/04/09
Yep!  davidhite | 08/04/09
You're clueless  wanorris | 08/04/09
The cluelessness is yours, because you explained exactly why Apple succeeds  vulpine@... | 08/04/09
Very few people have gotten rich by underestimating Microsoft  wanorris | 08/04/09
@wanorris: I like the way you take things out of context...  vulpine@... | 08/04/09
GIVEN SUFFICIENT BANDWIDTH ...  mwagner@... | 08/04/09
Bandwidth...  prof123 | 08/04/09
You're not thinking in scale  Joeman57 | 08/04/09
You said it yourself...  vulpine@... | 08/04/09
LOL - what color is the sky in your dream world...dream on little boy - ,,,  USTechHead | 08/04/09
hahaha  Drillers | 08/04/09
Nor should you ...  mwagner@... | 08/04/09
i hope he stays ...  elllroy | 08/03/09
MS actually broke the expensive mice mould  Patanjali | 08/03/09
Ditto on CD drives  mswift@... | 08/04/09
RE MS actually broke the expensive mice mould  broertjie@... | 08/04/09
You don't understand the preconditions for mass production  wanorris | 08/04/09
Apple, Amiga, Atari, Workstations  MattinVA | 08/04/09
Why did MS invest in Apple?  Bruizer | 08/23/09
You're referring of course  rtk | 09/16/09
My bank account  Mary Jo FoleyZDNet Moderator | 08/03/09
Interesting...  GoodThings2Life | 08/03/09
29% decline in profits  elllroy | 08/04/09
Problems are Bigger than Balmer  MattinVA | 08/04/09
Very Good Response Indeed.  Rama.NET | 08/04/09
what a numb ###'s you obviously do not read her blog very oftent ...nt  USTechHead | 08/04/09
Moral:  frgough | 08/03/09
MS needs to pay attention to speed...  JohnFraser | 08/03/09
say it, don't be shy:  magallanes | 08/04/09
SharePoint  midcapwarrior@... | 08/04/09
My take...  zkiwi | 08/03/09
RE: What's Microsoft's next billion-dollar business? (Hint: it's not search)  akshaykumar13 | 08/03/09
RE: What's Microsoft's next billion-dollar business? (Hint: it's not search)  dpleo | 08/04/09
Re  midcapwarrior@... | 08/04/09
They need to write a decent server OS.  peter_erskine@... | 08/04/09
They did  rtk | 09/16/09
Monopolies don't work  ScratchCA | 08/04/09
RE: What's Microsoft's next billion-dollar business? (Hint: it's not search)  tcsoccerman | 08/04/09
RE: What's Microsoft's next billion-dollar business? (Hint: it's not search)  step69 | 08/04/09
RE: What's Microsoft's next billion-dollar business? (Hint: it's not search  dcfemella | 08/04/09
RE: What's Microsoft's next billion-dollar business? (Hint: it's not search  sephiroth_4 | 08/04/09
Mary-Jo Foley: Success is Bad  Narg | 08/04/09
Vision  nelkan | 08/04/09
You Missed The Point  kaizoman | 08/04/09
However, Linux is growing in the current economy  MattinVA | 08/04/09
If More...  kaizoman | 08/04/09
No Way MS can compete with Linux in HPC space  MattinVA | 08/04/09
RE: What's Microsoft's next billion-dollar business? (Hint: it's not search)  dhays | 08/04/09
Telling MS you cant compete is.....  dtroyerSMU | 08/04/09
Look at the facts for yourself  MattinVA | 08/04/09
Don't base this on existing OS  dtroyerSMU | 08/04/09
HPC Future Not Linux?  DarkPhoenixFF4 | 08/04/09
I don't think Microsoft has another Billion dollar business in them.  No More Microsoft Software Ever! | 08/04/09
Umm, look at SharePoint  wanorris | 08/04/09
Yeah, a dent in their bank account. Did you lose track of the discussion?  No More Microsoft Software Ever! | 08/04/09
Hmm....  wanorris | 08/04/09
The story says  Joeman57 | 08/04/09
Ugh, Sharepoint  JimboNobody | 08/04/09
Poor Implementation  kaizoman | 08/05/09
Research!  kaizoman | 08/04/09
RE: What's Microsoft's next billion-dollar business? (Hint: it's not search)  wanorris | 08/04/09
No One Big Computer in the Sky  amywohl | 08/04/09
VPN Signature Modules  Thomas Rippley | 08/04/09
RE: What's Microsoft's next billion-dollar business? (Hint: it's not search)  irobi56 | 08/04/09
Evolution of Technology Dominance  jparr | 08/04/09
RE: What's Microsoft's next billion-dollar business? (Hint: it's not search)  larissa860 | 08/04/09
RE: What's Microsoft's next billion-dollar business? (Hint: it's not search)  PerthPedro | 08/04/09
Microsoft Inventing More Work, Making More Computer Slaves  worldnick | 08/04/09
Trouble with Knowing  kaizoman | 08/05/09
So what would you use?  johnmullinax | 08/05/09
RE: What's Microsoft's next billion-dollar business? (Hint: it's not search)  haters | 08/06/09
RE: What's Microsoft's next billion-dollar business? (Hint: it's not search)  mik63 | 08/30/09
Ballmer needs to go  GeiselS@... | 12/17/09

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