October 14th, 2009
ComScore: Microsoft's Bing holds steady in its search share
While some other reports have claimed that Microsoft lost a point — or in some cases, substantially more — of the U.S. search it has been slowly but steadily gaining, comScore is claiming Bing actually grew a bit.
(As I’ve noted before, instead of confusing matters by comparing different search-engine watchers’ data, I’ve decided to focus exclusively on one data provider — comScore — when doing month-to-month comparisons. I didn’t choose comScore because they’ve been most favorable to Microsoft. I feel as though comScore is one of the best known and most trusted of the search numbers-keepers. That’s it.)
In August, according to comScore, Bing’s U.S. search share was at 9.3 percent, which was up from 8.9 percent in Juy. In September, comScore is reporting, Bing’s share was 9.4 percent.
That 9.4 percent still pales in comparison to Google (with 64.9 percent of the U.S. search market in September) and Yahoo (with 18.8 percent, a .5 percent decline compared to August). But it’s still not a marked decline.
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