October 22nd, 2009
Was Windows 7 totally your idea?
Crispin, Porter + Bogusky — the ad agency that is behind a variety of Microsoft’s recent ad campaigns (everything from the confounding Gates/Seinfeld skits, to the Laptop Hunters, to the newest Kylie happy talk series) — is launching yet another group of ads starting this week.
The new campaign, which kicks off Thursday in six countries, is “I’m a PC and Windows 7 was my idea.” The thought behind the message is that Windows 7 was created out of user feedback and complaints: They wanted an operating system that was faster, less complicated, smaller, more secure. And Windows 7 is the result.
Blogger Long Zheng noted that one of Microsoft employees featured in the video clip from the campaign is Chaitanya Sareen, responsible for developing the new Windows 7 taskbar.
The new campaign will include TV, print ads, banner ads, posters/billboards and branded-entertainment elements, according to The New York times. I saw one of the posters on a bus-stop kiosk here in New York yesterday and I have to admit it left me scratching my head, wondering who the guy was in the picture who was claiming Windows 7 was his idea…
The new campaign provides a new way for Microsoft to put Vista behind it, without actually disparaging Vista by name. But it’s undeniable that Vista is the operating system about which most of these user complaints is targeted.
What do you think of the “totally my idea” campaign? And what do you expect Apple’s reaction to the new ads to be?
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