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August 4th, 2007

Help Microsoft come up with a cool product name

Posted by Mary Jo Foley @ 7:13 am

Categories: Corporate strategy, Windows Live

Tags:

The LiveSide.net guys are wondering aloud whether Microsoft might pull a Hotmail and revert to a previous product name for Windows Live Folders.

Windows Live Folders is a file-storage service. Microsoft commenced limited beta testing of Windows Live Folders in late June, after years of hinting that it was set to launch such a service.

Windows Live Folders was originally codenamed “SkyDrive.” Might Microsoft dump the boring Windows Live Folders beta name and roll out the final version of the cloud-storage service under the “SkyDrive” brand?

Such a move wouldn’t be completely unprecedented. Hotmail became Windows Live Mail, only to revert back to Windows Live Hotmail.

The Live team needs all the branding help it can get.

[Poll=11]

Other write-in ideas welcome, of course.

Mary Jo FoleyMary Jo has covered the tech industry for more than 20 years. Don't miss a single post. Subscribe via Email or RSS. You can also follow Mary Jo on Twitter.

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  • Talkback
  • Most Recent of 12 Talkback(s)
share.live
most people now "get it":

http://share.live.com... (Read the rest)
Posted by: john.murray@... Posted on: 08/06/07 You are currently: a Guest | | Terms of Use
Name for cloud storage system  Alan Hawthorne | 08/04/07
The name Cumulus was used many years ago  MythBuster | 08/04/07
StratuStore?  Userama | 08/04/07
Branding Idea  jimfoster | 08/05/07
An armed society...  muzhik | 08/06/07
Enron  Jeremy W | 08/05/07
Too lackluster  Ole Man | 08/05/07
How about ? Cirrus ??  eurobloke | 08/05/07
Already used by MS  john.murray@... | 08/06/07
Cool Name  shealanon@... | 08/06/07
Creatively Bankrupt  zclayton2 | 08/06/07
share.live  john.murray@... | 08/06/07

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