November 6th, 2007
It's payback time: If the Vista team could write ad copy ...
Apple advocates are doing the unthinkable: They’re complaining publicly about a new Apple product release.
Even typically staunch Mac backers are admitting that Apple’s new Leopard operating system is not perfect. It might even be as problem-prone (if not more so) as Windows Vista. Could Leopard go so far as to drive some switchers into Vista’s arms? Sounds crazy, but who knows….
If you’re Microsoft — especially a member of the Vista team — there’s no way you can help but gloat. Very few Softies or their loyal followers are gloating publicly. But there’s no way they aren’t enjoying this turning of the tables.
I bet some Softies are wishing Microsoft would take the low road and capitalize on Apple’s buggy Leopard release. Not just via an occasional pot shot in a blog post, but in a holiday ad campaign or Superbowl commercial.
There are so many sloagans Microsoft could use to lash out publicly at Leopard (but won’t, for fear of being criticized as the Goliath pounding David). But over a few pints of Manny’s in Redmond, you can bet there have been some secret celebrations over the fact that Apple is just as mortal as Microsoft. Perhaps a fantasy ad slogan has been conjured up, too.
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* A definition of SIOOMA can be found here, for you non-Fake-Steve-Jobs readers.
Other write-in candidates?
(“I’m a Mac. We’re the PCs.” Image by Long Zheng. CC 3.0)
Mary Jo has covered the tech industry for more than 20 years. Don't miss a single post. Subscribe via Email or
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