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November 4th, 2008

Dash to lay off 2/3 workforce and end hardware sales

Posted by Matthew Miller @ 5:00 am

Categories: Gadgets, On the road, mobile services

Tags: Hardware, Workforce, Sales Strategy, GPS, Sales Force Management, Recruitment & Selection, Internet, Sales, Consumer Electronics, Personal Technology

Dash to lay off 2/3 workforce and end hardware salesI have been checking out the Dash Express internet connected GPS device and actually packed it along on this current business trip to find my way around DC and Pennsylvania. I was quite disappointed to read the news on GigaOm that Dash will be cutting 50 jobs and end making its hardware. I was actually thinking seriously about picking up one of these units since I find the ability to send addresses to the device from the web to be extremely useful. I have relied on it for the last 3 weekends to get me to away soccer games and don’t print out maps or use my phones for this at all.

Reading the post at GigaOm, it appears that current Dash owners will continue to get software updates and the Dash Driver Network will continue to function. I imagine you may be able to pick up a Dash for an even bigger discount than the US$100 off that Amazon offered recently. Then again, with the huge layoffs I am not quite sure I am willing to take the risk on the device at this time.

Matthew MillerMatthew Miller is an avid mobile device enthusiast who works during the day as a professional naval architect in Seattle. See his full profile and disclosure of his industry affiliations.


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  • Talkback
  • Most Recent of 3 Talkback(s)
RE: Dash to lay off 2/3 workforce and end hardware sales
The Dash Express is an impressive first generation connected navi device. Fundamentally, however, Dash underestimated the investment it takes to compete against well established PND OEMs -- like Garmi... (Read the rest)
Posted by: Navifanatic Posted on: 11/09/08 You are currently: a Guest | | Terms of Use
Best Buy has a couple ....  ShadeTree | 11/04/08
RE: Dash to lay off 2/3 workforce and end hardware sales  Jason7088768@... | 11/05/08
RE: Dash to lay off 2/3 workforce and end hardware sales  Navifanatic | 11/09/08

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