December 11th, 2006
Palm launches new worldwide Treo marketing campaign
The Palm Treo is a very popular mobile phone and I personally used my Treo 650 for over a year. When I travel the Treo lineup is the most common higher end phone I see in the hands of business travelers. Today Palm is launching a new worldwide marketing campaign for their Treo devices. The campaign is being run for six months by AKQA and it combines non-traditional marketing approaches along with standard media coverage. This sounds interesting since I have been a part of the very successful Nokia Nseries Blogger Relations program and I think reaching out with different non-standard approaches is a good practice.
Palm is hoping to use the new campaign to educate people on the power of accessing the internet on the go. Us mobile enthusiasts have known all about this for a few years, but I still regularly run into people who have no idea what these latest mobile devices are capable of. Palm's new campaign will use continue to use lots of advertising in conjunction with interactive kiosks, including SMS-activated kiosks, that will be placed at bus stops and in window fronts in major cities. Other new marketing plans include the new microsite, www.onTreo.com, that gives people a feel for what a Treo can do and their new viral marketing approach where people dressed in bright-colored Treo clothing will be walking around major cities interacting with people on the street.
Matthew Miller is an avid mobile device enthusiast who works during the day as a professional naval architect in Seattle. See his full profile and disclosure of his industry affiliations.
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