On TechRepublic: The 5 worst tech products of 2009
BNET Business Network:
BNET
TechRepublic
ZDNet

August 17th, 2007

Sun set on server business?

Posted by Dana Blankenhorn @ 6:20 am

Categories: General, Hardware, IBM, Strategy, Sun Microsystems, business models, management, marketing

Tags: Sun Microsystems Inc., Server, Hardware, IBM Corp., Chip, Dana Blankenhorn

Thomas Watson Sr. with THINK sign 200 pixelsIn all the hullaballoo over Sun’s agreement to support Solaris 10 on IBM hardware I have yet to read one obvious fact.

This is part of Sun’s exit strategy from the server business.

(The picture of IBM’s Thomas J. Watson Sr. is from the Computer History Museum.)

I mean no criticism in saying this. It has been obvious for years that companies like Sun simply can’t compete in the chip market any more.

The reason is Moore’s Second Law.

Everyone trumpets Moore’s Law, the idea that chip complexity increases exponentially, doubling every 18 months or so. But just as complexity increases exponentially so do development costs.

Sun has recognized this fact through its open source hardware efforts. By sharing design specifications, costs are shared. The life span of designs are expanded as custom versions are developed. It’s a true win-win.

This IBM deal is as well. Companies that have run Sun hardware now know they can continue to get competitive gear even as Moore’s Second Law continues to bite.

It’s a smooth glide path, a real contrast to what others have faced when Moore’s Second fell on their hardware suppliers. (I happen to know people who are still running Unisys gear.)

Jonathan Schwartz has done a great favor for his own customers, and may increase software revenues down the road. But all his spin is really lipstick on a pig.

In many ways, Sun is becoming Red Hat.

Dana BlankenhornDana Blankenhorn has been a business journalist for 30 years, a tech freelancer since 1983. You can follow Dana on Twitter. See his full profile and disclosure of his industry affiliations.

Email Dana Blankenhorn

Subscribe to Linux and Open Source via Email alerts or RSS.

  • Talkback
  • Most Recent of 11 Talkback(s)
The Silicon Valley Biz Model du Jour
1) Hire engineers to make quality hardware
2) Open source your software and make it available on your quality hardware
3) Make your competitor's open source software available on your quality ha... (Read the rest)
Posted by: Conmergence Posted on: 08/27/07 You are currently: a Guest | | Terms of Use
Great post Dana - hadn't considered this angle  Savio.Rodrigues | 08/17/07
Aw shucks  DanaBlankenhornZDNet Moderator | 08/17/07
Sun said from the start  laxmanb | 08/17/07
Think Apple  DanaBlankenhornZDNet Moderator | 08/17/07
RE: Sun  sboyce@... | 08/17/07
Sun chips are OEM'd from TI and Fujitsu  info@... | 08/17/07
Not so obvious.  blu_z | 08/18/07
Complete nonsense  andrewp99 | 08/18/07
Sun *do* design SPARC processors  andrewp99 | 08/18/07
what a load of nonsense!  mikesch236 | 08/21/07
The Silicon Valley Biz Model du Jour  Conmergence | 08/27/07

What do you think?

SponsoredWhite Papers, Webcasts, and Downloads

advertisement

Recent Entries

Archives

Favorite Links

ZDNet Blogs

White Papers, Webcasts, and Downloads

SmartPlanet

Click Here