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September 4th, 2007

Microsoft spins OOXML loss as a win

Posted by Dana Blankenhorn @ 7:57 am

Categories: Applications, General, Government, Microsoft, marketing, mass market, politics

Tags: Game, Microsoft Corp., Global Warming, Dana Blankenhorn

Brooklyn Bridge in 1904 from PBSMicrosoft lost its effort to win “fast track” approval of its OOXML (which it calls Open XML)  as an international standard, but you wouldn’t know that from reading much of the press coverage.

Not exactly. As C|Net’s own Martin Lamonica reports, Microsoft needed two-thirds of the “participating” members in the ISO to vote yes in order to get OOXML declared a standard. It got 17, and 15 voted no. That’s not two-thirds. It’s not even close.

Among others who got the story right were Ars Technica, Web Informant, and PC World. Not to mention a host of bloggers.

The game is still on. Microsoft can get another vote in March after addressing technical questions attached to the votes. It may win that one.

But this is not a technical question. It is a political question. You don’t try to buy votes on technical questions. You do on political questions.

You also don’t try to spin technical arguments about engineering standards. You do on political arguments. Whether to make Microsoft’s OOXML, or Open XML, an international standard is a political question, and this weekend Microsoft lost the first vote.

Don’t believe me? OK, Larry Craig is not gay. We’re winning in Iraq. Global warming is a hoax. Housing prices are headed up. And that bridge at the top of this post?

I’ll let you have it for a song. My real estate agent can give you a full report.

Dana BlankenhornDana Blankenhorn has been a business journalist for 30 years, a tech freelancer since 1983. You can follow Dana on Twitter. See his full profile and disclosure of his industry affiliations.

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Related Discussions on TechRepublic

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  • Talkback
  • Most Recent of 26 Talkback(s)
RE: Microsoft spins OOXML loss as a win
Gee - a corporation spinning events in a manner positive towards its own efforts - what is the world coming to?

Get real people - this is the way the world works, not just Microsoft.... (Read the rest)
Posted by: fyeomans Posted on: 09/11/07 You are currently: a Guest | | Terms of Use
This time you got it right!  shoktai@... | 09/04/07
CNet got it right  DanaBlankenhornZDNet Moderator | 09/04/07
A Yes might have been worse for MS  TripleII | 09/04/07
Good comment  DanaBlankenhornZDNet Moderator | 09/04/07
I agree with a lot of what YOU say here, but  xuniL_z | 09/04/07
You lost me.  TripleII | 09/04/07
Never mind, figured it out  TripleII | 09/04/07
Why (.rtf) should suffer to a GXL future mark is only a pullback.  RobeTirm@... | 09/04/07
Not a surprise......  linux for me | 09/04/07
What disturbs me is not the spin  DanaBlankenhornZDNet Moderator | 09/05/07
"Don't read me."  bssnyder@... | 09/05/07
That's OK, Dana  Ole Man | 09/05/07
Response  bssnyder@... | 09/06/07
I'm confident that  Jambalaya Breath | 09/06/07
Swallowing Microsoft's spin seemed typical this morning  zaine_ridling | 09/04/07
Thanks, now on to Washington  DanaBlankenhornZDNet Moderator | 09/05/07
Cut thro' the spin  Deanbar | 09/05/07
attitudes  dkchal@... | 09/06/07
RE: Microsoft spins OOXML loss as a win  cnramsay2@... | 09/06/07
RE: Microsoft spins OOXML loss as a win  digitus1 | 09/06/07
Lefties?  dwagner@... | 09/06/07
...and Taranto makes note  ArgusEyes | 09/06/07
RE: Microsoft spins OOXML loss as a win  Bealzibub | 09/06/07
I have an amusing mental image  Jambalaya Breath | 09/06/07
That bridge sinks further into the mud everytime...  bg7566 | 09/11/07
RE: Microsoft spins OOXML loss as a win  fyeomans | 09/11/07

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