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September 23rd, 2008

With Android it's the software stupid

Posted by Dana Blankenhorn @ 6:46 am

Categories: Apple, General, Google, Hardware, mass market, mobile, telecom, wireless

Tags: Software, Google Inc., Alliance, T-Mobile, Apple Inc., Tools & Techniques, Strategy, Open Source, Management, Dana Blankenhorn

Google Android phone closeupThose of a certain age will remember the Clinton campaign mantra from 1992 — it’s the economy stupid. Focus on one thing and you may get things right.

The same is true for the Google Android making its debut today. But in this case it’s the software stupid.

The key to the software, meanwhile, doesn’t lie in what you see. It lies in the tools used to build applications or “stores,” their simplicity, and their openness.

If it’s easy enough to build an Android application, many iPhone developers will do them in their spare time and get them out, just to register a little displeasure with Apple. (Those who don’t fear the Wrath of Steve, that is.)

Keep this in mind as you read today’s press clippings, which are very likely to ignore this important fact. Instead you’re likely to read about obvious features, the T-Mobile “alliance,” or (worse) whether you should rush out and buy one. (Answer: no.)

This story is not about HTC, it’s not about T-Mobile. It’s about Google, it’s about open source, and whether Google really can use open source to build a mobile ecosystem which rivals that of Apple’s proprietary system.

In other words, these are early days.

Google will be unfairly compared with Apple, which released its proprietary iPhone only after preparing the ground in marketing, services, and alliances.

In this case, all that work will follow the launch. Will it happen? Or will potential allies be discouraged by a few negative headlines from reporters who don’t understand the game?

Watch this space.

Dana BlankenhornDana Blankenhorn has been a business journalist for 30 years, a tech freelancer since 1983. You can follow Dana on Twitter. See his full profile and disclosure of his industry affiliations.

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Related Discussions on TechRepublic

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  • Talkback
  • Most Recent of 37 Talkback(s)
Agreed
No cigar. Google builds an OS designed to integrate with all of it's web-based applications and it's hailed as being revolutionary. Microsoft does the same thing and it's hailed as an evil monopoly. The double-standard is really tiring.... (Read the rest)
Posted by: psyntience Posted on: 09/24/08 You are currently: a Guest | | Terms of Use
Well, we ARE hoping that Google and TMobile can force other phone  DonnieBoy | 09/23/08
Agreed.  ellmondo | 09/23/08
That is laughable  GuidingLight | 09/23/08
they are locked into T-Mobile  deaf_e_kate | 09/23/08
I absolutely agree  GuidingLight | 09/23/08
The important thing is openness in terms of applications. This is historic  DonnieBoy | 09/23/08
You do not understand. Applications in the past were tightly controlled.  DonnieBoy | 09/23/08
The U.S. has multiple network architectures  DanaBlankenhornZDNet Moderator | 09/23/08
You may be misinformed...  storm14k | 09/23/08
Is this news?  Sleeper Service | 09/24/08
iPhone developers  willhoyt | 09/23/08
reply  ellmondo | 09/23/08
I think everyone "understands the game".  No_Ax_to_Grind | 09/23/08
My, aren't we jealous!!! MS can only dream about this kind of excitement  DonnieBoy | 09/23/08
What excitement?  GuidingLight | 09/23/08
Maybe you did not notice how many blogs there were. We understand that you  DonnieBoy | 09/23/08
Excitement? Buwahahaha  No_Ax_to_Grind | 09/23/08
Bitty knows about it and must care enough  jacarter3 | 09/23/08
All open source must happen on T-mobile then...  storm14k | 09/23/08
Tell ya what...  No_Ax_to_Grind | 09/23/08
Tell me this  jacarter3 | 09/23/08
Burned the Ax man  GoPower | 09/23/08
Aside from the thousands of applications?  Sleeper Service | 09/24/08
Agreed  psyntience | 09/24/08
It is NOT the software, stupid  GuidingLight | 09/23/08
Applications breed sales  DanaBlankenhornZDNet Moderator | 09/23/08
You are correct...  storm14k | 09/23/08
It _IS_ the software  jacarter3 | 09/23/08
They don't get it...or just don't want to.  storm14k | 09/23/08
Many do get it  GuidingLight | 09/23/08
Why is FOSS in the convo...  storm14k | 09/23/08
Good value for consumer  super_J | 09/23/08
RE: With Android it's the software stupid  ellmondo | 09/23/08
The Difference  DanaBlankenhornZDNet Moderator | 09/23/08
And since...  Sleeper Service | 09/24/08
RE: With Android it's the software stupid  ellmondo | 09/23/08
If this really happens...  Bruizer | 09/23/08

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