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November 10th, 2008

Big telecom acquiring a Google fixation

Posted by Dana Blankenhorn @ 6:48 am

Categories: General, Google, Government, Internet, Legal, business models, content, mass market, politics, telecom

Tags: Google Inc., Internet, Telecom & Utilities, Telephony, Telecommunications, Cable, Open Source, Networking, Personal Technology, Dana Blankenhorn

Cedric the Entertainer in The CleanerIf you want to know what the telco monopolists are feeling, deep in their multi-secretaried lairs, the best place to start is with Scott Cleland.

Scott, through his Precursor blog, would like to be seen as the Karl Rove of telecom. He’s actually more the Frank Luntz.

Or to put it another way, we wanted Denzel Washington. We’d take Andre Braugher. We got Cedric the Entertainer. (Remember the Titans this wasn’t.)

Cleland’s latest is some concern-trolling over Google’s chest-thumping after it walked away from Yahoo. Bad form, he says:

If Google was trying to avoid Microsoft’s antitrust fate, they may actually have accomplished the opposite.

Short version. Ignore the real monopolists. Look at the potential one.

Beneath the surface, this is the next great business war. Telcos and cable operators and Hollywood on one side, Google and the Internet and open source on the other.

The monopolists want to maintain pricing power, and offer to bring the content industries along for the ride, to give them a taste. Google, meanwhile, still sees itself as designing a rocket, caring little for where it comes down. That’s the user’s decision.

What Google, and all of us, most need to do is work that problem, finding business models through which content owners can profit while the end-to-end integrity of the search-and-find Internet is preserved.

That will break the link between the content industries and Hollywood, end the content wars, and, eventually, leave Scott Cleland without work.

It will also make Google a ton of money.

Dana BlankenhornDana Blankenhorn has been a business journalist for 30 years, a tech freelancer since 1983. You can follow Dana on Twitter. See his full profile and disclosure of his industry affiliations.

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  • Talkback
  • Most Recent of 4 Talkback(s)
Arguments about content are a diversion...
The telecoms need the content industries as allies
because without them they lose to Google in
Washington. And those companies exist almost
exclusively on government grants of authority. C... (Read the rest)
Posted by: DanaBlankenhorn Posted on: 11/10/08 You are currently: a Guest | | Terms of Use
Please clarify.  Anton Philidor | 11/10/08
An explanation  DanaBlankenhornZDNet Moderator | 11/10/08
So this is about paying for content...  Anton Philidor | 11/10/08
Arguments about content are a diversion...  DanaBlankenhornZDNet Moderator | 11/10/08

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