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November 13th, 2008

Making clouds a move forward

Posted by Dana Blankenhorn @ 8:52 am

Categories: Applications, Cloud Computing, Development, Enterprise Policy, General, Google, Infrastructure, Microsoft, Software as a Service, business models, support

Tags: Web, Cloud, Web 2.0, Channel Management, Construction, Web Site Development, Internet, Marketing, Dana Blankenhorn, Cloud Computing

Cloud screensaver close up by Stephen BrooksOne of the big IT challenges of 2009 will have to be assuring that cloud computing really does represent a move forward.

While there has been a lot of talk about clouds over the last year, about Amazon, about Google and about Microsoft, in fact Amazon’s is the only one open for business. Google has a consumer focus, and Microsoft’s Azure is still vapor. (Yes, funny.)

Cloud computing is an outgrowth of virtualization, separating hardware identity from the software operating system. That’s the big difference with regular hosting — you don’t know exactly where your application is running and don’t care.

But for clouds to be really useful we need visibility into what they are doing. Announcements like Hyperic’s management system for Amazon’s cloud, or rPath’s extending its services to clouds, are a big part of that evolution.

Because clouds are sold as SaaS this lack of visibility could mean very, very bad things for open source. When operations and costs are both invisible, it’s easy for someone to siphon your money out of their cloud without your knowledge.

This may be why Gartner Group is telling big enterprises to build their own clouds. Having your own operation provides visibility into what vendors are doing and lets you make apples-to-apples comparisons of price and value.

But when people talk about getting started with cloud computing, what exactly are they talking about? Right now it’s mainly choosing vendors and building relationships.

I would hope that clouds will end the license wars and cause computing to evolve. The question is how you can help.

The best way may be to stand up for your rights. Maintain your own applications and use clouds to scale them. Demand proof of cost savings by cloud vendors. Hold tight to your money and your really important data.

For a decade I’ve been writing about Web sites, about e-commerce companies, and about Web 2.0 outfits that hit a wall of scaling. When users “rush to the rail” even systems like Twitter can slow down or crash.

The real promise of clouds is to end this fear. You build your thing, you pass management to a cloud vendor, then you concentrate on marketing and cash flow.

So let me end with a poll question. When do you think this vision for clouds may be realized? And for the comments, what do you think are the key questions in getting there?

When do you think cloud computing will realize its potential?

View Results

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Dana BlankenhornDana Blankenhorn has been a business journalist for 30 years, a tech freelancer since 1983. You can follow Dana on Twitter. See his full profile and disclosure of his industry affiliations.

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  • Talkback
  • Most Recent of 6 Talkback(s)
We're here ... in the clouds ... just look up!
We're here, Dana. Just look up!

I've helped a number of organizations move their applications into the cloud. My company is now managing all of it's CRM and Salesforce automation technology i... (Read the rest)
Posted by: JPSeabury Posted on: 11/15/08 You are currently: a Guest | | Terms of Use
Windows Azure Is NOT Vapor  Roger_Jennings | 11/13/08
RE: Making clouds a move forward  mr1972 | 11/13/08
AzureJournal.com has lots of info about Cloud  mcastilho | 11/13/08
Show me the system  DanaBlankenhornZDNet Moderator | 11/13/08
We're here ... in the clouds ... just look up!  JPSeabury | 11/15/08
Pie-in-the-sky is nice  Ole Man | 11/14/08

What do you think?

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