On The Insider: Dr. Conrad Murray Returns to Work
BNET Business Network:
BNET
TechRepublic
ZDNet

April 14th, 2009

Why Microsoft won round one of netbook wars

Posted by Dana Blankenhorn @ 8:26 am

Categories: General, Hardware, Linux, Linux Laptop, Microsoft, business models, mass market, resellers

Tags: Microsoft Corp., Netbook, Netbooks, Nettops & MIDs, Hardware, Dana Blankenhorn

During yesterday’s blackout in Atlanta I took my family into the wilds of Gwinnett County, for food with a side of Fry’s.

It was there, while my kids perused the latest video games, that I learned why Microsoft won this round of the Netbook wars.

And there is no doubt they won it.

There are, at Fry’s, a number of Netbooks on offer, including two that are true Netbooks — no moving parts. Others had 160 GByte hard drives built-in, which I think violates the spirit of the design.

None ran Linux. All ran Windows.

The salesman was a Linux enthusiast, however, and was able to explain just why you can’t get Ubuntu there.

Free is not the lowest possible price. If you want to get sell-through at retail, you have to support the product with collateral materials, with ads, with sales training and support.

Ubuntu, as a company, is not scaled to do this. Microsoft, on the other hand, has already delivered this, for years. Thus the few Netbook units on display run what is now, essentially, the “free” version of Windows, XP Home. Once you get into a true laptop, you’re still stuck with Vista. I avoided that section.

I walked out with an HP 1010NR, refurbished. Its “hard drive” is an internal 8 GByte stick, but I was able to add another 32 GBytes for just $50 (with rebate) and, with a slick little case, spent less than $350 (including tax) for a perfectly usable Internet-capable machine.

I made a special point of checking out the keyboard. It’s not perfect, but it is much better than those on the Asus and Acer Netbooks I have seen before. Chinese OEMs don’t yet understand that some westerners are touch typists, and need a certain amount of room so the digits can play it like a piano.

Well, the total damages came to $450. The kids wanted games, and I needed a battery-operated alarm clock in case the lights go out again.

This will prove useful for my coming trip to…China.

More on that later.

Dana BlankenhornDana Blankenhorn has been a business journalist for 30 years, a tech freelancer since 1983. You can follow Dana on Twitter. See his full profile and disclosure of his industry affiliations.

Email Dana Blankenhorn

Subscribe to Linux and Open Source via Email alerts or RSS.

  • Talkback
  • Most Recent of 196 Talkback(s)
wow new record for making a idiot of yourself in one post
1. Who gives s##t about politics on a tech blog
2.What does LL know about it, really.
3. If you actually think Dvorak actually believes anything he says you're a tool, if you are actually taking him seriously makes you're twice the tool.... (Read the rest)
Posted by: tech_walker Posted on: 04/19/09 You are currently: a Guest | | Terms of Use
It's round two they won.  kozmcrae | 04/14/09
Agreed  obvio.capitao@... | 04/14/09
MS is porting to ARM too.  No_Ax_to_Grind | 04/14/09
What, windows mobile ?  Alan Smithie | 04/14/09
No  de-void | 04/14/09
Well, Ax is a HUGE Micro$haft Bigot  drprod@... | 04/15/09
wow new record for making a idiot of yourself in one post  tech_walker | 04/19/09
MS's first non x86 port.  Amelioration | 04/14/09
Not MS's first port  NonZealot | 04/14/09
RAN is the key. They don't RUN because MS thinks they can CALL it!  No More Microsoft Software Ever! | 04/14/09
Are you this retardedly rediculous in real life?  JoeMama_z | 04/14/09
Ermmm ... no.  de-void | 04/14/09
@MamaBoy: Does your mama know what you're doing here?  InAction Man | 04/14/09
Don't forget x64 and Itanium, still shipping today (NT)  PB_z | 04/14/09
:-D  emenau | 04/15/09
Dont be silly  A.Sinic | 04/17/09
No_ax...such a thorough and thoughtfull response!  No More Microsoft Software Ever! | 04/14/09
Sand? What sand?  CobraA1 | 04/14/09
The same that's covering your head.  InAction Man | 04/14/09
And just look!  Yagotta B. Kidding | 04/14/09
In a big hurry too!  kozmcrae | 04/14/09
Windows is up to 9 hours. And they're not even started.  CobraA1 | 04/14/09
Ok, let me fix it...  obvio.capitao@... | 04/14/09
Strong?  CobraA1 | 04/14/09
"The market hasn't budged"  Ole Man | 04/14/09
ur absolutely right, until linux has a green start button  brokndodge@... | 04/14/09
how 'bout a cool blue start button  sagetumbleweed@... | 04/15/09
NetBooks are NOT new, I've had mine for 1.5 years.  914four | 04/15/09
Re: "Microsoft has the resources..."  bswiss | 04/16/09
Linux has not failed on Netbooks...  wonderbored | 04/17/09
get over it If you need the Government to wipe your butt  marks055@... | 04/19/09
The ARM factor  obvio.capitao@... | 04/14/09
Freescale 1 GHz processor bringing netbook prices below $200  obvio.capitao@... | 04/14/09
Which MAC netbook?  justanitguy | 04/14/09
OS X (at depreciation cost)  Ken_z | 04/14/09
Yes Marvel is making cheap diamonds!  emenau | 04/15/09
Your numbers  daengbo | 04/16/09
For the second time, OS X doesn't run on ARM  NonZealot | 04/14/09
And iPhone's OS is derived from OS X  GoPower | 04/14/09
Best... apology... ever!!!  NonZealot | 04/14/09
Don't sweat it  zkiwi | 04/14/09
I'm on the record as saying iPhone 3 interests me  NonZealot | 04/14/09
Settle down, you know you want the Mac Pro  zkiwi | 04/14/09
Why would I want to downgrade from what I already have?  NonZealot | 04/14/09
Saying that the iPhone  daengbo | 04/15/09
Round One was OLPC ...  mwagner@... | 04/14/09
Actually round one...  914four | 04/15/09
I think you nailed an important point.  CobraA1 | 04/14/09
Android  Alan Smithie | 04/14/09
Android  Tiggster | 04/14/09
Tigger...  storm14k | 04/14/09
Google may not be...  Sephoroth | 04/14/09
maybe MS should port win mobile to the netbook...  brokndodge@... | 04/14/09
Android is still just a Phone OS  Michael Kelly | 04/14/09
I don't think they intend to go that route.  storm14k | 04/14/09
You at least got one thing right.  storm14k | 04/14/09
Like the people that would rather steal windows  eb276 | 04/14/09
Ignorant users  Ole Man | 04/14/09
No, not really.  mwagner@... | 04/14/09
Do software pirates provide support?  Sephoroth | 04/14/09
it's not about representing success, the masses think  brokndodge@... | 04/14/09
If people would rather buy Windows ...  mwagner@... | 04/15/09
So we should all tribute Marky's opinion  Ole Man | 04/15/09
not just third world, a county sherrif's deputy offered me  brokndodge@... | 04/14/09
The reason that Windows is sought after in the 3rd world...  914four | 04/15/09
Typical Linux fanboy "I'm a genius because I use LInux...  transposeIT | 04/14/09
A few hours inside his basement would be quite good for you.  InAction Man | 04/15/09
Not the Ole Man's fault  Ole Man | 04/15/09
My cousin figured it out...  914four | 04/15/09
My...  windozefreak | 04/15/09
Funny...  windozefreak | 04/15/09
Funny how...  914four | 04/16/09
simple... green start button and blue 'e' (nt)  brokndodge@... | 04/14/09
I love you fan boys  NonmaskableInt | 04/14/09
And you Linux fanboys completely ignore ...  mwagner@... | 04/14/09
That has what to do with my post?  NonmaskableInt | 04/15/09
Look In The Mirror...  windozefreak | 04/15/09
Yeah, right!  Ole Man | 04/14/09
You are right in one thing.....  linux for me | 04/14/09
Eine Kleine Eisner Allusion (Pardon the bad German)  DannyO_0x98 | 04/14/09
Well said!  914four | 04/15/09
Ditto! NT  Ole Man | 04/15/09
Well said, but  socialism=nowhere | 04/15/09
Try Ubuntu  914four | 04/16/09
"Linux {distro inserted here} needs POLISH"  Ole Man | 04/17/09
Agreed ...  mwagner@... | 04/14/09
What is this obsession?  Ole Man | 04/15/09
The fat lady doth protest too much  Chad_z | 04/14/09
RE: The fat lady doth protest too much  Col Mustard | 04/14/09
Could you disclose your sources?  InAction Man | 04/14/09
RE: Why Microsoft won round one of netbook wars  super_J | 04/14/09
ARM.....  JoeMama_z | 04/14/09
re: ARM.....  n0neXn0ne | 04/14/09
looks nice....  JoeMama_z | 04/15/09
re: looks nice....  n0neXn0ne | 04/15/09
so it will come with Ubuntu or Angstrom?  JoeMama_z | 04/15/09
...  n0neXn0ne | 04/15/09
yes I do....  JoeMama_z | 04/15/09
"Microsoft can give it away so cost wont be a factor"  Ole Man | 04/14/09
Not because, despite  rtk | 04/14/09
And don't forget.  kozmcrae | 04/14/09
Do not attribute your own likes and dislikes  Ole Man | 04/15/09
In theory? Forever....  JoeMama_z | 04/15/09
Yeah, just loooooove that Microsoft support!  Ole Man | 04/15/09
And your point is?  JoeMama_z | 04/15/09
"Businesses will pay for support"  Ole Man | 04/15/09
my point was to shed light on your  JoeMama_z | 04/15/09
My "juvenile rant"?  Ole Man | 04/15/09
We Don't Worry About The EULA  windozefreak | 04/15/09
No, WE are the ones who don't worry about The EULA  Ole Man | 04/15/09
RE: Why Microsoft won round one of netbook wars  Loverock Davidson | 04/14/09
No one wants Linux in a Netbook!  krsaborio | 04/14/09
Except for...  apostate | 04/14/09
If you'd only give it a month...  RickB9 | 04/14/09
Your youthful exuberance is appreciated.  kozmcrae | 04/14/09
I haven't seen so many self-contradictory statements in a long time!  NonZealot | 04/14/09
Well at least you gave me credit for writing short paragraphs.  kozmcrae | 04/15/09
welcome grasshopper  sagetumbleweed@... | 04/15/09
Aaaaaand..... you can install several (any number) of distros  Ole Man | 04/15/09
ZZZZZZZZZZZzzzzzzzzzzz........nt  socialism=nowhere | 04/15/09
Wow! That's very (cough) funny.  kozmcrae | 04/14/09
Ummm... Incorrect.  aharper@... | 04/16/09
RE: Why Microsoft won round one of netbook wars  No More Microsoft Software Ever! | 04/14/09
Other folks' inventions?  mwagner@... | 04/14/09
No honor among theives  Ole Man | 04/15/09
Linux fan? Me? I don't even have Linux install!  No More Microsoft Software Ever! | 04/17/09
Firstist with...  Feldwebel Wolfenstool | 04/14/09
There are other reasons besides that  marksashton | 04/14/09
I am sorry..  zelrikriando | 04/14/09
Agree  JordanN. | 04/14/09
"But even for an expert PC users Ubuntu is too hard"  Ole Man | 04/14/09
Using windows for 15 years...  windozefreak | 04/15/09
Both, freak  Ole Man | 04/15/09
Snicker...  aharper@... | 04/16/09
I'd have to think twice about inflicting that complexity on my customers.  kozmcrae | 04/14/09
How long can Microsoft hold out  Ole Man | 04/14/09
Long after you are probably dust...  socialism=nowhere | 04/15/09
Is that all?  Ole Man | 04/15/09
RE: Why Microsoft won round one of netbook wars  dtrotzjr | 04/14/09
Yes, it does  rahbm | 04/15/09
And when I buy my next laptop the statistics will count another sale for M$  InAction Man | 04/15/09
OMG!  windozefreak | 04/15/09
Calm down, freak  Ole Man | 04/15/09
"Thin" OSes  linuser | 04/14/09
RE: Why Microsoft won round one of netbook wars  Poser | 04/14/09
RE: Why Microsoft won round one of netbook wars  tachum | 04/14/09
RE: Why Microsoft won round one of netbook wars  DanaBlankenhornZDNet Moderator | 04/14/09
Most Windows netbooks ...  mwagner@... | 04/15/09
"Windows has to support a much larger variety of configurations than Linux  Ole Man | 04/15/09
Hang on ... let me look a good  socialism=nowhere | 04/15/09
No thanks!  Ole Man | 04/15/09
Are there any surprises here? It's what would happen in the real world.  transposeIT | 04/14/09
Nope, it works in the real world  InAction Man | 04/15/09
When Windoze breaks  sagetumbleweed@... | 04/15/09
If Yours Is like mine...  windozefreak | 04/15/09
RE: Why Microsoft won round one of netbook wars  ZekeComa | 04/14/09
oh yeahh  Azathothh | 04/15/09
????  windozefreak | 04/15/09
RE: Why Microsoft won round one of netbook wars  ZekeComa | 04/14/09
That's what a computer repair shop was originally intended to be  Ole Man | 04/15/09
I run a shop...  aharper@... | 04/16/09
How do you WIN if you sell for "FREE"? Just wondering  Davewrite | 04/14/09
Quick math  obvio.capitao@... | 04/15/09
interesting happy nt  Davewrite | 04/15/09
Have to wonder about their 'PCs cheaper' in new Mac attack ads too NT  Davewrite | 04/15/09
Reminds me of an old SNL skit  NonZealot | 04/15/09
Morning NZ! happy  Davewrite | 04/15/09
Whoa, I was just making a joke!  NonZealot | 04/15/09
Ha! happy whoops sorry  Davewrite | 04/15/09
Microsoft?s board of directors consists of William H. Gates, Microsoft chai  Ole Man | 04/15/09
Shhh you shouldn't say that  socialism=nowhere | 04/15/09
Crap - too late - nt.  socialism=nowhere | 04/15/09
And,  windozefreak | 04/15/09
Fooled by the tricks of a salesman  emenau | 04/15/09
Statistics without reference are fun!  Travesty | 04/15/09
When, if, then?  Ole Man | 04/15/09
That Depends On  windozefreak | 04/15/09
That's what I said  Ole Man | 04/15/09
The REAL Question Is  drprod@... | 04/15/09
Did it ever occur to you?  Ole Man | 04/15/09
Yep, they won round one... Here's why:  aharper@... | 04/16/09
So, it's a fight????  Narg | 04/16/09
Not a fight???  aharper@... | 04/16/09
MICROSOFT CONFIDENTIAL (war)  Ole Man | 04/17/09
Yes and no  Jose_X | 04/16/09
The profit is much better on Microsoft sales  zeke123 | 04/16/09
I did the same basic thing as you...  wonderbored | 04/17/09
Sorry MS  kcredden2 | 04/18/09
Microsoft Has & Will Continue To  clindhartsen | 04/18/09
Sidenote to this  clindhartsen | 04/18/09
"Microsoft will continue to win in the netbook arena"  Ole Man | 04/18/09
Enjoying Tech  clindhartsen | 04/18/09
Ah yes! Living in the fast lane  Ole Man | 04/18/09
Netbooks are a menace -- Microsoft Watch  obvio.capitao@... | 04/18/09
Which Makes Sense...  clindhartsen | 04/18/09
Microsoft beware! Languish in your bloat at your own peril  Ole Man | 04/18/09

What do you think?

SponsoredWhite Papers, Webcasts, and Downloads

advertisement
Click Here

Recent Entries

Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors

Archives

Favorite Links

ZDNet Blogs

White Papers, Webcasts, and Downloads

  • Smart Tech Expert advice on innovations in healthcare and the green technologies that make it happen. Find out more
  • Smart Business Discussion and advice on management issues that revolve around making your world smarter and more useful. More Smart Advice
  • Smart People The best and worst moves in the management and strategy trenches. Learn More